Since Socialable took over their marketing, Terry Peterson has become one of the leading businesses for sash window services in Bedford. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed a cost-effective way of generating leads that could sustain growth. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. Their search engine ranking also dropped significantly, so they decided to do something about it. The generated leads were not from their target audience. The poor engagement of Terry Peterson’s customers in Bedford was a contrast to its strong online presence.
Socialable’s first step, when consulted by Terry Peterson to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Terry Peterson. We re-evaluated their digital marketing campaign.
Since Terry Peterson already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Bedford, our approach has always been focused on the customers. We spend more time studying our client’s customers and understanding their preferences and needs. It is a science and art perfected from significant investment in tests over the years.
Terry Peterson noticed a major spike in their business activity when we applied this practice to their strategy. Another observation we made was Terry Peterson hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Due to Terry Peterson poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Terry Peterson’s conversion by 103%. Below are some of them –
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Our team also suggested Terry Peterson recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A considerable number of Terry Peterson target audience found our video appealing.
Marketing Sash Windows for Terry Peterson
At Socialable, we believe effective marketing should be straightforward. We have built a method that seeks to know more about our target audience than most people. We used the same principles to guide our intervention. After consulting with Terry Peterson, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Bedford.
We then tested the traffic against two different landing pages we created. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Terry Peterson successful.
Search Engine Optimisation Tweaks
For Terry Peterson, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new long-tail keywords. Terry Peterson site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Process in Bedford
We made sure we stayed true to the brand in all aspects as we always consulted with Terry Peterson. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Windows Bedford Sash Windows Company Promotion in Bedford
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Terry Peterson
Since we started managing their account, Terry Peterson has recorded tremendous success in lead generation from different platforms. Terry Peterson can boast of getting valuable leads in Bedford, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are converting better because they are better targeted.
Terry Peterson says it has never had a better return on investment on its marketing dollars. Terry Peterson is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Terry Peterson by curating engaging and relevant content that positions Terry Peterson as a popular player in the Sash window industry in Bedford and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The fact is that we helped Terry Peterson to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Like Terry Peterson, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
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