Socialable has helped Timothy Rogers become one of the competitive players in the Bromley sash window industry. Before working with Socialable, generating useful leads was a big issue for the company. They needed an affordable way of creating leads that could ensure sustainable growth. The problem they encountered was high costs per lead vs low conversion rates.
They set up a campaign, hoping to generate organic leads in Bromley, but couldn’t beat their competitors. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. The poor engagement of Timothy Rogers’s customers in Bromley was a contrast to its strong online presence.
Upon consulting with Timothy Rogers, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also analyzed the buyer behavior of Timothy Rogers’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
Because Timothy Rogers’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in Bromley. We spend more time studying our client’s customers and understanding their preferences and needs. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We applied this to Timothy Rogers’s marketing strategy to boost their business in Bromley. It was also evident that Timothy Rogers’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Timothy Rogers’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. We were able to increase Timothy Rogers conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are a few of them –
Our first task was to change the website design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Our team also suggested Timothy Rogers recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We made an offer that was appealing to a large audience of our Timothy Rogers’s prospective customers.
Sash Windows Marketing outline for Timothy Rogers
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. We used the same principles to guide our intervention. We started by creating a marketing plan after consulting with Timothy Rogers.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For example, the pay-per-click campaign aimed at potential customers in Bromley was re-created by our digital team.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Timothy Rogers’s business.
Search Engine Results Pages Enhancement for Sash Windows Bromley in Bromley
We conducted search engine optimization, both off-site and on-site, for Timothy Rogers’s. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new long-tail keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Timothy Rogers’s website.
Branding Timothy Rogers’s Sash Window Company in Bromley
We were always consulting with Timothy Rogers and making sure we stay true to the brand in all aspects. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Bromley Sash Windows in Bromley
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Timothy Rogers found impressive. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation for Timothy Rogers Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Timothy Rogers can now get very good referrals and highly-qualified leads in Bromley apart from creating meaningful engagement on social media. Leads from organic traffic are also well-targeted and better-converting.
Timothy Rogers testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Timothy Rogers has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for Timothy Rogers by creating relevant and engaging content that not only brings in leads and helps Timothy Rogers rank higher on Google, but also positions Timothy Rogers as a leader in the field of Sash windows in Bromley. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Timothy Rogers to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Timothy Rogers is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. Let us generate high quality leads and conversions for your business.
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