Since Socialable took over their marketing, Justin Young has become one of the leading businesses for sash window services in Farnborough. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. Justin Young clearly had a visible online presence, but engagement with customers in Farnborough was poor.
Upon consulting with Justin Young, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also analyzed the buyer behavior of Justin Young’s target audience. Their online marketing techniques were analysed by our team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Justin Young already had a strong social media presence. Ever since we started offering lead generation services in Farnborough , our approach has always been customer-centric. We spend more time studying our client’s customers and understanding their preferences and needs. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We applied this to Justin Young’s marketing strategy to boost their business in Farnborough. Another observation we made was Justin Young hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Justin Young’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Justin Young’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are a few of them –
Our first task was to change the website design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Socialable’s marketing team also advised Justin Young to re-design their landing page to focus on how their product would help their customer for more effective results.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A considerable number of Justin Young target audience found our video appealing.
Marketing Campaign for Justin Young Sash Windows in Farnborough
At Socialable, we believe effective marketing should be straightforward. We have built a method that seeks to know more about our target audience than most people. These same principles guided our intervention. We wrote a marketing plan after a meeting with Justin Young.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We organized every single campaign towards the ultimate goal, each complementing the other. We also observed response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Farnborough.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Justin Young’s business.
We did off-site and on-site search engine optimization for Justin Young. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Justin Young Sash Window Branding Activity in Farnborough
Our strategies were consistent with Justin Young’s brand identity because of our regular communications. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Justin Young’s Sash Window Promotion
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Justin Young was impressed with. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Justin Young Sash Window Lead Generation
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Justin Young can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Justin Young says its investment on marketing dollars have never given them better return. Justin Young is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to use the content strategy we made for Justin Young by creating engaging and relevant content that not only ranks Justin Young higher on Google and bringing in leads, but also puts Justin Young in a position to lead in the Sash window industry in Farnborough. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
This case study highlights our strategies to grow Justin Young’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Justin Young to significantly boost profitability. The talent in our team and the experience have benefited a lot of companies. We can deliver meaningful leads that convert to sales for your business.
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