Socialable has helped Susan Edwards become one of the competitive players in the Harlow sash window industry. Before working with Socialable, generating useful leads was a big issue for the company. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. The generated leads were not from their target audience. The poor engagement of Susan Edwards’s customers in Harlow was a contrast to its strong online presence.
After consulting with Susan Edwards, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Susan Edwards’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
Because Susan Edwards’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Harlow, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
Susan Edwards’s marketing campaign was boosted by our techniques and made them one of the major players in Harlow. One of the findings we made was Susan Edwards’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Competitors capitalized on Susan Edwards’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. We were able to increase Susan Edwards conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are some areas we developed for Susan Edwards –
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Susan Edwards audience.
Marketing Campaign for Susan Edwards Sash Windows in Harlow
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. These same principles guided our intervention. After a consultation with Susan Edwards, the first thing we did was to develop a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Harlow.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Susan Edwards profitable.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Susan Edwards. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Susan Edwards’s Sash Window Company in Harlow
Because of frequent interactions, all our marketing activities reflected the true Susan Edwards brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Window Promotion for Susan Edwards
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Susan Edwards Sash Windows
Susan Edwards has continued to experience positive lead generation from various channels, since we began managing their account. Susan Edwards can now get very good referrals and highly-qualified leads in Harlow apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
According to Susan Edwards, we were able to give them the best return on marketing investment ever. Susan Edwards is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We consistently implement the content strategy we created for Susan Edwards by curating engaging and relevant content that positions Susan Edwards as a popular player in the Sash window industry in Harlow and bringing in leads due to its high ranking on Google result page. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Susan Edwards to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Susan Edwards to significantly boost profitability. The talent in our team and the experience have benefited a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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