Our marketing team at Socialable has built the Johnny Brooks brand to notable standards in the sash window industry, Hertfordshire. Before working with Socialable, generating useful leads was a big issue for the company. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Hertfordshire, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. The poor engagement of Johnny Brooks’s customers in Hertfordshire was a contrast to its strong online presence.
Upon consulting with Johnny Brooks, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Johnny Brooks. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Johnny Brooks already had a strong social media presence. From the day we started our lead generation services in Hertfordshire, our approach has always been focused on the customers. We spend more time studying our client’s customers and understanding their preferences and needs. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We applied this to Johnny Brooks’s marketing strategy to boost their business in Hertfordshire. It was also evident that Johnny Brooks’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Johnny Brooks’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Johnny Brooks conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
First we had to change the look of our web design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Our team also suggested Johnny Brooks recreate their landing page to be more relevant to their marketed products.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A considerable number of Johnny Brooks target audience found our video appealing.
Sash Windows Marketing outline for Johnny Brooks
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. We used the same principles to guide our intervention. We started by creating a marketing plan after consulting with Johnny Brooks.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Hertfordshire.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Johnny Brooks profitable.
We performed an on-site and off-site search engine optimization for Johnny Brooks. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Hertfordshire for Sash Windows Hertfordshire in Hertfordshire
We were always consulting with Johnny Brooks and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Johnny Brooks
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Johnny Brooks found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Johnny Brooks
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Johnny Brooks can now get very good referrals and highly-qualified leads. Leads from organic traffic are also well-targeted and better-converting.
According to Johnny Brooks, we were able to give them the best return on marketing investment ever. Johnny Brooks is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Johnny Brooks by creating engaging and relevant content that not only ranks Johnny Brooks higher on Google and bringing in leads, but also puts Johnny Brooks in a position to lead in the Sash window industry in Hertfordshire. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The point here is that we helped Johnny Brooks increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Johnny Brooks is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. Let us generate high quality leads and conversions for your business.
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