Our marketing team at Socialable has built the Randy Ward brand to notable standards in the sash window industry, Keighley. Before working with Socialable, generating useful leads was a big issue for the company. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Keighley, but they were losing ground to their competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they got were not as targeted as they would like. Randy Ward clearly had a visible online presence, but engagement with customers in Keighley was poor.
Upon consulting with Randy Ward, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Randy Ward. We re-evaluated their digital marketing campaign.
Given Randy Ward’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our lead generation approach has continuously been customer-focused since our inception in Keighley. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a combination of creativity and analytics plus years of investment in continuous testing.
Randy Ward’s marketing campaign was boosted by our techniques and made them one of the major players in Keighley. It was also evident that Randy Ward’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to Randy Ward poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our carefully targeted approach spiked up Randy Ward conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are a few of them –
Sash Windows Keighley Website Re-design
The first task we had was to change the website design remarkably. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Randy Ward’s prospects liked the offer that we created.
Sash Windows Marketing outline for Randy Ward
Successful marketing shouldn’t be complicated- this is our belief at Socialable. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Randy Ward. We wrote a marketing plan after a meeting with Randy Ward.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We also observed response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Keighley.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Randy Ward’s business.
We performed an on-site and off-site search engine optimization for Randy Ward. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We found new long-tail keywords through research. Randy Ward site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Randy Ward Sash Window Branding Activity in Keighley
We always consulted with Randy Ward and ensured that we remained true to the brand in all views. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Windows Keighley Sash Windows Company Promotion in Keighley
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Randy Ward found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Sash Window Lead Generation For Randy Ward
Multiple platforms are bringing in significantly more leads online ever since we took over. Randy Ward can boast of getting valuable leads in Keighley, in addition to interacting positively on social media and enjoying good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Randy Ward testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. For some of the longtail keywords we targeted, Randy Ward is already on the front page of search engines, bringing in qualified organic leads. We continue to use the content strategy we made for Randy Ward by creating engaging and relevant content that not only ranks Randy Ward higher on Google and bringing in leads, but also puts Randy Ward in a position to lead in the Sash window industry in Keighley. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The point here is that we helped Randy Ward increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Randy Ward, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
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