Our marketing team at Socialable has built the Virginia Evans brand to notable standards in the sash window industry, Liverpool. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Liverpool was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they got were not as targeted as they would like. Virginia Evans’s strong online presence failed to produce significant engagement amongst its audience in Liverpool.
When Virginia Evans hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We spared some time and learnt about Virginia Evans’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Because Virginia Evans’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Liverpool, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a science and art perfected from significant investment in tests over the years.
We applied this to Virginia Evans’s marketing strategy to boost their business in Liverpool. One of the findings we made was Virginia Evans’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. The engagement was not as good as it should have been, and Virginia Evans competitors were exploiting the lapses with a well-focused unique selling proposal. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Virginia Evans’s conversion by 103%. Here are a few of them –
Revamp of the Sash Windows Liverpool Webpage
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Virginia Evans’s prospects.
Virginia Evans’s Sash Windows Marketing Strategy
Successful marketing shouldn’t be complicated- this is our belief at Socialable. What we do is to ensure that we clearly understand our target customers more than other marketers. These same principles guided our intervention. We began by putting in place a marketing plan upon consulting with Virginia Evans.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We monitored customer response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Liverpool.
We then analysed the traffic using two separate landing pages we made. We also continued to engage and track the leads generated from a new email campaign. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Virginia Evans profitable.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Virginia Evans. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. Our constant keyword research as produced valuable long-tail keywords for us. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Virginia Evans’s website.
Virginia Evans Sash Window Branding Activity in Liverpool
We always consulted with Virginia Evans and ensured that we remained true to the brand in all views. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promotion Campaign for Sash Windows Liverpool Sash Windows in Liverpool
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Virginia Evans found impressive. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Virginia Evans Sash Windows
Virginia Evans has continued to experience positive lead generation from various channels, since we began managing their account. Besides engaging meaningfully on social media and receiving good referrals, Virginia Evans can now get top-quality leads in Liverpool. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Virginia Evans claims they have never received a better return on its marketing money. Virginia Evans is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Virginia Evans involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Liverpool. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The bottom line is that our services helped Virginia Evans to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Like Virginia Evans, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can deliver meaningful leads that convert to sales for your business.
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