Socialable has helped Debra Flores become one of the competitive players in the Margate sash window industry. Before working with Socialable, generating useful leads was a big issue for the company. They needed an affordable way of creating leads that could ensure sustainable growth. Part of their problem was that their cost per lead was high and their conversion was low.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. The generated leads were not from their target audience. Although engagement was poor in Margate, Debra Flores had a significant online presence.
Socialable’s first step, when consulted by Debra Flores to improve their leads generation, was to perform a comprehensive online promotion audit. We also took the time to learn about Debra Flores’s buyer persona. Their online marketing techniques were analysed by our team.
Given Debra Flores’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Margate. We spend more time analyzing our client’s customers and understanding their needs and preferences. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We used this marketing technique for Debra Flores to make them one of the leading players in Margate. One of the findings we made was Debra Flores’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Competitors capitalized on Debra Flores’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Debra Flores’s conversion by 103%. Here are a few of them –
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We created an offer that appealed to a wide audience of our Debra Flores’s prospects.
Marketing Sash Windows for Debra Flores
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Debra Flores. We wrote a marketing plan after a meeting with Debra Flores.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We prepared each campaign towards our target, each supporting the other. We also tracked response. For example, the pay-per-click campaign aimed at potential customers in Margate was re-created by our digital team.
We then tested the traffic against two different landing pages we created. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Debra Flores profitable.
Search Engine Results Pages Enhancement for Sash Windows Margate in Margate
We did off-site and on-site search engine optimization for Debra Flores. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Debra Flores in Margate
We always consulted with Debra Flores and ensured that we remained true to the brand in all views. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Margate Sash Windows in Margate
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Debra Flores found impressive. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Sash Window Lead Generation For Debra Flores
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Debra Flores is now able to get highly-qualified leads in Margate and very good referrals. Leads from organic traffic are converting better because they are better targeted.
According to Debra Flores, we were able to give them the best return on marketing investment ever. Debra Flores is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Debra Flores involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Margate. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Debra Flores generate significant profits by increasing the sale of its sash windows at lower costs per lead. Debra Flores is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
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