Our marketing team at Socialable has built the Aaron Patterson brand to notable standards in the sash window industry, Westminster. They couldn’t generate useful leads before they hired Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. The problem they encountered was high costs per lead vs low conversion rates.
They set up a campaign, hoping to generate organic leads in Westminster, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. There was no doubt that Aaron Patterson had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Aaron Patterson. We also took the time to learn about Aaron Patterson’s buyer persona. Their online marketing techniques were analysed by our team.
Given Aaron Patterson’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. From the day we started our lead generation services in Westminster, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We used this marketing technique for Aaron Patterson to make them one of the leading players in Westminster. One thing we noticed is that Aaron Patterson demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Because of their weak customer engagement, Aaron Patterson competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Aaron Patterson conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
Revamp of the Sash Windows Westminster Webpage
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Aaron Patterson recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our Aaron Patterson’s prospective customers.
Aaron Patterson’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Aaron Patterson.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Westminster.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Aaron Patterson’s business.
Search Engine Optimisation Tweaks
We performed an on-site and off-site search engine optimization for Aaron Patterson. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Aaron Patterson Sash Window Branding Activity in Westminster
Our strategies were consistent with Aaron Patterson’s brand identity because of our regular communications. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promoting Sash Windows for Aaron Patterson
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Aaron Patterson Sash Window Lead Generation
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Aaron Patterson can now get top-quality leads in Westminster. Leads from organic traffic are also well-targeted and better-converting.
According to Aaron Patterson, we were able to give them the best return on marketing investment ever. Aaron Patterson is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Aaron Patterson believes it is in a leading position in the Westminster Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
This case study highlights our strategies to grow Aaron Patterson’s profits by selling more sash windows at a cheaper cost per lead. We have helped many companies like Aaron Patterson grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
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The following means can be used to contact Sash Windows Westminster –
Finding Us –
Company website – https://sashwindows-westminster.co.uk
Contact Name – Aaron Patterson
Business Name – Sash Windows Westminster
Telephone – 0800 061 4053
Company Email – firstname.lastname@example.org