Our marketing team at Socialable has built the Rachel Hughes brand to notable standards in the sash window industry, Woking. When they engaged Socialable, they were struggling with generating leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Woking, but they were losing ground to their competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. Their obtained leads were not the right target. There was no doubt that Rachel Hughes had a strong online presence, but their visitors were just not taking any steps to engage with their company.
When Rachel Hughes hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took the time to learn about Rachel Hughes’s buyer persona. We performed a re-assessment of their online marketing campaigns.
Because Rachel Hughes’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in Woking. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
Rachel Hughes’s marketing campaign was boosted by our techniques and made them one of the major players in Woking. We also observed customer preferences and demographics for Rachel Hughes had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Due to Rachel Hughes poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our applied technique increased Rachel Hughes’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are some of them –
Revamp of the Sash Windows Woking Webpage
Our first task was to change the website design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We made an offer that was appealing to a large audience of our Rachel Hughes’s prospective customers.
Rachel Hughes’s Sash Windows Marketing Strategy
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. These same principles guided our intervention. After consulting with Rachel Hughes, we started by building a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We organized every single campaign towards the ultimate goal, each complementing the other. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at Woking customers.
We created two different landing pages and then tested the traffic against them. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Rachel Hughes profitable.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Rachel Hughes. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Process in Woking
Because of frequent interactions, all our marketing activities reflected the true Rachel Hughes brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Window Promotion for Rachel Hughes
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Rachel Hughes was impressed with. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation Plan for Sash Windows Woking Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from creating meaningful engagement on social media, Rachel Hughes is now able to get highly-qualified leads in Woking and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Rachel Hughes, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Rachel Hughes has maintained a front page search position and an influx of valuable organic leads. Our content strategy for Rachel Hughes involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Woking. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Rachel Hughes to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Rachel Hughes to significantly boost profitability. Our experience and the talent in our team has made a difference for a lot of companies. We have the ability to help your company get best quality leads that converts.
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