At Socialable, we have helped Joe Jenkins become a recognizable brand in the Atherton sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed an affordable way of creating leads that could ensure sustainable growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Atherton, but couldn’t beat their competitors. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. There was no doubt that Joe Jenkins had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Upon consulting with Joe Jenkins, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Joe Jenkins’s buyer persona. We re-evaluated their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Joe Jenkins customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Atherton. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
That is what we did for Joe Jenkins to help it become a major player in Atherton. Another observation we made was Joe Jenkins hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Due to Joe Jenkins poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Joe Jenkins conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. We developed the following channels for Joe Jenkins –
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Joe Jenkins’s prospects liked the offer that we created.
Marketing Campaign for Joe Jenkins Sash Windows in Atherton
With Sociable, best quality marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Joe Jenkins were guided by this principle. After a consultation with Joe Jenkins, the first thing we did was to develop a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Atherton.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Joe Jenkins successful.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for Joe Jenkins. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We found new long-tail keywords through research. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Atherton for Sash Windows Atherton in Atherton
Our strategies were consistent with Joe Jenkins’s brand identity because of our regular communications. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promoting Sash Windows for Joe Jenkins
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Joe Jenkins found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Sash Window Lead Generation For Joe Jenkins
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Joe Jenkins can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
Joe Jenkins says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, Joe Jenkins has maintained a front page search position and an influx of valuable organic leads. We consistently implement the content strategy we created for Joe Jenkins by curating engaging and relevant content that positions Joe Jenkins as a popular player in the Sash window industry in Atherton and bringing in leads due to its high ranking on Google result page. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
This case study highlights our strategies to grow Joe Jenkins’s profits by selling more sash windows at a cheaper cost per lead. Joe Jenkins is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can deliver meaningful leads that convert to sales for your business.
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