Since Socialable took over their marketing, Lori Hughes has become one of the leading businesses for sash window services in Barking. They couldn’t generate useful leads before they hired Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Barking, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. There was no doubt that Lori Hughes had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Lori Hughes, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took our time and studied the buyer persona of Lori Hughes. We performed a re-assessment of their online marketing campaigns.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Lori Hughes already had a strong social media presence. Ever since we started offering lead generation services in Barking , our approach has always been customer-centric. We take considerable time to profile our client’s audience so we can understand their purchase behavior. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We applied this to Lori Hughes’s marketing strategy to boost their business in Barking. One thing we noticed is that Lori Hughes demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Because of their weak customer engagement, Lori Hughes competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Lori Hughes conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
The first task we had was to change the website design remarkably. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our Lori Hughes’s prospective customers.
Marketing Sash Windows for Lori Hughes
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. We used the same principles to guide our intervention. After consulting with Lori Hughes, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Barking.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Lori Hughes successful.
We conducted search engine optimization, both off-site and on-site, for Lori Hughes’s. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Window Branding for Lori Hughes in Barking
Because of frequent interactions, all our marketing activities reflected the true Lori Hughes brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Windows Barking Sash Windows Company Promotion in Barking
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows Barking Sash Windows in Barking
Multiple platforms are bringing in significantly more leads online ever since we took over. Lori Hughes can boast of getting valuable leads in Barking, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are converting better because they are better targeted.
Lori Hughes testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. For some of the longtail keywords we targeted, Lori Hughes is already on the front page of search engines, bringing in qualified organic leads. We continue to use the content strategy we made for Lori Hughes by creating engaging and relevant content that not only ranks Lori Hughes higher on Google and bringing in leads, but also puts Lori Hughes in a position to lead in the Sash window industry in Barking. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Lori Hughes’s profits by selling more sash windows at a cheaper cost per lead. Lori Hughes is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
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