Since Socialable took over their marketing, George Bennett has become one of the leading businesses for sash window services in Bebington. Prior to hiring Socialable, they had difficulty obtaining credible leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. Their search engine ranking also dropped significantly, so they decided to do something about it. Their obtained leads were not the right target. George Bennett clearly had a visible online presence, but engagement with customers in Bebington was poor.
After consulting with George Bennett, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical George Bennett buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because George Bennett already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Bebington. We take the time to learn about our client’s customers and understand their buyer persona. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We applied this to George Bennett’s marketing strategy to boost their business in Bebington. Another observation we made was George Bennett hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Because of their weak customer engagement, George Bennett competitors were taking advantage of the gaps to win the online market with unique offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased George Bennett’s conversion by 103%. Below are some of them –
Our first step was a complete redesign of the website. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our George Bennett’s prospective customers.
George Bennett’s Sash Windows Marketing Strategy
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of George Bennett were guided by this principle. After a consultation with George Bennett, the first thing we did was to develop a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at Bebington customers.
We then tested the traffic against two different landing pages we created. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make George Bennett profitable.
Optimizing for Search Engine Marketing
For George Bennett, we performed search engine optimization, including off-site and on-site optimizations. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
George Bennett Sash Window Branding Activity in Bebington
Our strategies were consistent with George Bennett’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Window Promotion for George Bennett
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
George Bennett Sash Window Lead Generation
Since we started managing their account, George Bennett has recorded tremendous success in lead generation from different platforms. George Bennett can boast of getting valuable leads in Bebington, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also better targeted and are converting better.
According to George Bennett, we were able to give them the best return on marketing investment ever. George Bennett is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. George Bennett believes it is in a leading position in the Bebington Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled George Bennett generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including George Bennett to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. Let us generate high quality leads and conversions for your business.
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