Ashley Wright is now a major player in the sash window industry in Canterbury, thanks to the intervention of Socialable. When they engaged Socialable, they were struggling with generating leads. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. The poor engagement of Ashley Wright’s customers in Canterbury was a contrast to its strong online presence.
Socialable’s first step, when consulted by Ashley Wright to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Ashley Wright. We performed a re-assessment of their online marketing campaigns.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Ashley Wright already had a strong social media presence. From the day we started our lead generation services in Canterbury, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Ashley Wright noticed a major spike in their business activity when we applied this practice to their strategy. One of the findings we made was Ashley Wright’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Ashley Wright poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Ashley Wright’s conversion by 103%. Below are some of them –
Sash Windows Canterbury Website Re-design
First we had to change the look of our web design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Ashley Wright audience.
Marketing Campaign for Ashley Wright Sash Windows in Canterbury
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Ashley Wright were guided by this principle. We began by putting in place a marketing plan upon consulting with Ashley Wright.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Canterbury.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Ashley Wright profitable.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for Ashley Wright. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Ashley Wright’s website.
Ashley Wright Sash Window Branding Activity in Canterbury
We always consulted with Ashley Wright and ensured that we remained true to the brand in all views. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Canterbury Sash Windows in Canterbury
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Ashley Wright found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Ashley Wright Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Besides engaging meaningfully on social media and receiving good referrals, Ashley Wright can now get top-quality leads in Canterbury. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Ashley Wright, we were able to give them the best return on marketing investment ever. Ashley Wright is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Ashley Wright by curating engaging and relevant content that positions Ashley Wright as a popular player in the Sash window industry in Canterbury and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Ashley Wright’s profits by selling more sash windows at a cheaper cost per lead. Like Ashley Wright, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. Let us generate high quality leads and conversions for your business.
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