Our marketing team at Socialable has built the Michael Gray brand to notable standards in the sash window industry, Essex. Before working with Socialable, generating useful leads was a big issue for the company. They needed an affordable way of creating leads that could ensure sustainable growth. Part of their problem was that their cost per lead was high and their conversion was low.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. Michael Gray’s strong online presence failed to produce significant engagement amongst its audience in Essex.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Michael Gray. We also took the time to learn about Michael Gray’s buyer persona. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Michael Gray customers, seeing as they already had a strong social media presence. From the day we started our lead generation services in Essex, our approach has always been focused on the customers. We spend more time studying our client’s customers and understanding their preferences and needs. It is a science and art perfected from significant investment in tests over the years.
Michael Gray noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that Michael Gray’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. The engagement was not as good as it should have been, and Michael Gray competitors were exploiting the lapses with a well-focused unique selling proposal. Our applied technique increased Michael Gray’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. We developed the following channels for Michael Gray –
Sash Windows Essex Website Re-design
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We made an offer that was appealing to a large audience of our Michael Gray’s prospective customers.
Sash Windows Marketing outline for Michael Gray
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Michael Gray.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Essex.
We then tested the traffic against two different landing pages we created. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Michael Gray’s business.
Search Engine Results Pages Enhancement for Sash Windows Essex in Essex
We did off-site and on-site search engine optimization for Michael Gray. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new and more specific keywords. Michael Gray site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Michael Gray Sash Window Branding Activity in Essex
Our strategies were consistent with Michael Gray’s brand identity because of our regular communications. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Michael Gray
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Sash Window Lead Generation For Michael Gray
Since we started managing their account, Michael Gray has recorded tremendous success in lead generation from different platforms. Besides engaging meaningfully on social media and receiving good referrals, Michael Gray can now get top-quality leads in Essex. Organic traffic now provides better targeted leads and have improved conversion rates.
Michael Gray testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Michael Gray is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Michael Gray by creating engaging and relevant content that not only ranks Michael Gray higher on Google and bringing in leads, but also puts Michael Gray in a position to lead in the Sash window industry in Essex. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
Our marketing efforts enabled Michael Gray generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Michael Gray to significantly boost profitability. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
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