Socialable has helped Mildred Turner become one of the competitive players in the Fulham sash window industry. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Fulham was unsuccessful, and their competition was winning. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they received were the wrong targeted group. There was no doubt that Mildred Turner had a strong online presence, but their visitors were just not taking any steps to engage with their company.
When Mildred Turner hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also analyzed the buyer behavior of Mildred Turner’s target audience. We re-evaluated their digital marketing campaign.
Since Mildred Turner already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Ever since we started offering lead generation services in Fulham , our approach has always been customer-centric. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Mildred Turner to help it become a major player in Fulham. Another observation we made was Mildred Turner hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Mildred Turner’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Mildred Turner’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are some of them –
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We created an offer that appealed to a wide audience of our Mildred Turner’s prospects.
Marketing Sash Windows for Mildred Turner
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Mildred Turner.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. All campaigns had a particular objective and were created to complement each other. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Fulham.
We then tested the traffic against two different landing pages we created. We also continued to engage and track the leads generated from a new email campaign. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Mildred Turner successful.
Search Engine Marketing
For Mildred Turner, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We found new long-tail keywords through research. Mildred Turner site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Mildred Turner Sash Window Branding Activity in Fulham
We made sure we stayed true to the brand in all aspects as we always consulted with Mildred Turner. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Fulham Sash Windows in Fulham
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Mildred Turner found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Mildred Turner Sash Windows
Since we started managing their account, Mildred Turner has recorded tremendous success in lead generation from different platforms. Mildred Turner can now get very good referrals and highly-qualified leads in Fulham apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
Mildred Turner testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Mildred Turner is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Mildred Turner by curating engaging and relevant content that positions Mildred Turner as a popular player in the Sash window industry in Fulham and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Mildred Turner generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Mildred Turner grow their bottom line substantially using our simplified yet thorough marketing strategies. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We have the ability to help your company get best quality leads that converts.
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