William Lee is now a major player in the sash window industry in Bognor Regis, thanks to the intervention of Socialable. They couldn’t generate useful leads before they hired Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. They struggled with low conversion rates while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Bognor Regis was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. William Lee’s strong online presence failed to produce significant engagement amongst its audience in Bognor Regis.
When William Lee hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took the time to learn about William Lee’s buyer persona. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because William Lee already had a strong social media presence. From the day we started our lead generation services in Bognor Regis, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
William Lee noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that William Lee’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. William Lee’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. We were able to increase William Lee conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are a few of them –
Our first step was a complete redesign of the website. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Our team also suggested William Lee recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. The video we made generated engagement among a significant percentage of William Lee audience.
Marketing Campaign for William Lee Sash Windows in Bognor Regis
At Socialable, we believe effective marketing should be straightforward. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. After a consultation with William Lee, the first thing we did was to develop a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Bognor Regis.
We then tested the traffic against two different landing pages we created. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. William Lee benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
We conducted search engine optimization, both off-site and on-site, for William Lee’s. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. William Lee site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Process in Bognor Regis
We always consulted with William Lee and ensured that we remained true to the brand in all views. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
William Lee’s Sash Window Promotion
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that William Lee was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation Plan for Sash Windows Bognor Regis Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, William Lee can now get very good referrals and highly-qualified leads. Leads from organic traffic are converting better because they are better targeted.
William Lee testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, William Lee has maintained a front page search position and an influx of valuable organic leads. William Lee believes it is in a leading position in the Bognor Regis Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled William Lee generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including William Lee to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. Let us generate high quality leads and conversions for your business.
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