Our marketing team at Socialable has built the Larry Brown brand to notable standards in the sash window industry, Cambridge. Before working with Socialable, generating useful leads was a big issue for the company. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. Their search engine ranking also dropped significantly, so they decided to do something about it. The generated leads were not from their target audience. Larry Brown’s strong online presence failed to produce significant engagement amongst its audience in Cambridge.
When Larry Brown hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Larry Brown buyer persona. We performed a re-assessment of their online marketing campaigns.
Because Larry Brown’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in Cambridge. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We used this marketing technique for Larry Brown to make them one of the leading players in Cambridge. It was also evident that Larry Brown’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. The engagement was not as good as it should have been, and Larry Brown competitors were exploiting the lapses with a well-focused unique selling proposal. Our carefully targeted approach spiked up Larry Brown conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Larry Brown –
Sash Windows Cambridge Website Re-design
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We developed a demo video on the website teaching customers how to assess quality sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We made an offer that was appealing to a large audience of our Larry Brown’s prospective customers.
Marketing Sash Windows for Larry Brown
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. We began by putting in place a marketing plan upon consulting with Larry Brown.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We prepared each campaign towards our target, each supporting the other. We also tracked response. For example, the pay-per-click campaign aimed at potential customers in Cambridge was re-created by our digital team.
We then tested the traffic against two different landing pages we created. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Larry Brown benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
For Larry Brown, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We have discovered useful long-tail keywords from regular keyword research. . Larry Brown site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Branding Larry Brown’s Sash Window Company in Cambridge
We were always consulting with Larry Brown and making sure we stay true to the brand in all aspects. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Larry Brown’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Larry Brown was impressed with. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Larry Brown Sash Window Lead Generation
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Larry Brown can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Larry Brown says it has never had a better return on investment on its marketing dollars. Larry Brown is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to implement the content strategy we developed for Larry Brown by creating relevant and engaging content that not only brings in leads and helps Larry Brown rank higher on Google, but also positions Larry Brown as a leader in the field of Sash windows in Cambridge. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The point here is that we helped Larry Brown increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Larry Brown is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
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