Our marketing team at Socialable has built the Ruby Bailey brand to notable standards in the sash window industry, Camden. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Camden, but they were losing ground to their competition. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. Although engagement was poor in Camden, Ruby Bailey had a significant online presence.
After consulting with Ruby Bailey, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Ruby Bailey buyer persona. We performed a re-assessment of their online marketing campaigns.
Because Ruby Bailey’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Camden, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
That is what we did for Ruby Bailey to help it become a major player in Camden. One thing we noticed is that Ruby Bailey demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Due to Ruby Bailey poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Ruby Bailey conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are a few of them –
The first thing we did was redesign the website completely. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Socialable’s marketing team also advised Ruby Bailey to re-design their landing page to focus on how their product would help their customer for more effective results.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our Ruby Bailey’s prospective customers.
Sash Windows Marketing outline for Ruby Bailey
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our intervention was guided by these same principles. After consulting with Ruby Bailey, we started by building a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. All campaigns had a particular objective and were created to complement each other. We also tracked response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Camden.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Ruby Bailey profitable.
Search Engine Marketing
For Ruby Bailey, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Window Branding for Ruby Bailey in Camden
Our strategies were consistent with Ruby Bailey’s brand identity because of our regular communications. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Ruby Bailey
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Ruby Bailey found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Ruby Bailey Sash Window Lead Generation
Multiple platforms are bringing in significantly more leads online ever since we took over. Ruby Bailey can boast of getting valuable leads in Camden, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also better targeted and are converting better.
Ruby Bailey testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Ruby Bailey has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Ruby Bailey by creating engaging and relevant content that not only ranks Ruby Bailey higher on Google and bringing in leads, but also puts Ruby Bailey in a position to lead in the Sash window industry in Camden. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
This case study highlights our strategies to grow Ruby Bailey’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Ruby Bailey to significantly boost profitability. A lot of companies have gained much from our experience and the talent in our team. We have the ability to help your company get best quality leads that converts.
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