Our marketing team at Socialable has built the Daniel Edwards brand to notable standards in the sash window industry, Cardiff. They couldn’t generate useful leads before they hired Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. Although engagement was poor in Cardiff, Daniel Edwards had a significant online presence.
After consulting with Daniel Edwards, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Daniel Edwards buyer persona. We examined their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Daniel Edwards customers, seeing as they already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Cardiff. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
Daniel Edwards’s marketing campaign was boosted by our techniques and made them one of the major players in Cardiff. Another observation we made was Daniel Edwards hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Competitors capitalized on Daniel Edwards’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our applied technique increased Daniel Edwards’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. We developed the following channels for Daniel Edwards –
Sash Windows Cardiff Website Re-design
Our first step was a complete redesign of the website. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Socialable’s marketing team also advised Daniel Edwards to re-design their landing page to focus on how their product would help their customer for more effective results.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. The video we made generated engagement among a significant percentage of Daniel Edwards audience.
Marketing Sash Windows for Daniel Edwards
With Sociable, best quality marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our intervention was guided by these same principles. We began by putting in place a marketing plan upon consulting with Daniel Edwards.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. All campaigns had a particular objective and were created to complement each other. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Cardiff.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Daniel Edwards profitable.
Search Engine Optimisation Tweaks
We conducted search engine optimization, both off-site and on-site, for Daniel Edwards’s. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. Daniel Edwards site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Daniel Edwards Sash Window Branding Activity in Cardiff
Our strategies were consistent with Daniel Edwards’s brand identity because of our regular communications. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Daniel Edwards
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Daniel Edwards found impressive, and we were able to scale up promotion across channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Sash Window Lead Generation For Daniel Edwards
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Daniel Edwards can now get very good referrals and highly-qualified leads. Leads from organic traffic are also well-targeted and better-converting.
Daniel Edwards says it has never had a better return on investment on its marketing dollars. Daniel Edwards is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We consistently implement the content strategy we created for Daniel Edwards by curating engaging and relevant content that positions Daniel Edwards as a popular player in the Sash window industry in Cardiff and bringing in leads due to its high ranking on Google result page. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
This case study highlights our strategies to grow Daniel Edwards’s profits by selling more sash windows at a cheaper cost per lead. Daniel Edwards is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We can help your organization generate high quality leads that converts.
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