Socialable has helped Joshua Barnes become one of the competitive players in the Dorset sash window industry. They couldn’t generate useful leads before they hired Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. Their search engine ranking also dropped significantly, so they decided to do something about it. The generated leads were not from their target audience. Joshua Barnes clearly had a visible online presence, but engagement with customers in Dorset was poor.
After consulting with Joshua Barnes, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Joshua Barnes buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Given Joshua Barnes’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. We’ve always been customer-centric since we launched lead generation services in Dorset. We spend more time analyzing our client’s customers and understanding their needs and preferences. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
That is what we did for Joshua Barnes to help it become a major player in Dorset. Another observation we made was Joshua Barnes hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Joshua Barnes’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Joshua Barnes’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are some of them –
The first thing we did was redesign the website completely. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. Our team also suggested Joshua Barnes recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A considerable number of Joshua Barnes target audience found our video appealing.
Sash Windows Marketing outline for Joshua Barnes
With Sociable, best quality marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our intervention was guided by these same principles. After consulting with Joshua Barnes, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We checked real-time customer engagement. For instance, we re-designed the pay-per-click campaign that targeted prospects in Dorset.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Joshua Barnes profitable.
Search Engine Results Pages Enhancement for Sash Windows Dorset in Dorset
For Joshua Barnes, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Dorset for Sash Windows Dorset in Dorset
We were always consulting with Joshua Barnes and making sure we stay true to the brand in all aspects. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Joshua Barnes’s Sash Window Promotion
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Sash Window Lead Generation For Joshua Barnes
Multiple platforms are bringing in significantly more leads online ever since we took over. Joshua Barnes can boast of getting valuable leads in Dorset, in addition to interacting positively on social media and enjoying good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Joshua Barnes says it has never had a better return on investment on its marketing dollars. Joshua Barnes is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to implement the content strategy we developed for Joshua Barnes by creating relevant and engaging content that not only brings in leads and helps Joshua Barnes rank higher on Google, but also positions Joshua Barnes as a leader in the field of Sash windows in Dorset. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The fact is that we helped Joshua Barnes to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Joshua Barnes is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We have the ability to help your company get best quality leads that converts.
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