Since Socialable took over their marketing, Linda Rivers has become one of the leading businesses for sash window services in Filton. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Filton, but they were losing ground to their competition. They ranked low on search engine result pages and agreed to make quick strategic changes. They got leads from a different target market. There was no doubt that Linda Rivers had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Upon consulting with Linda Rivers, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. Our team also did a survey of the typical Linda Rivers buyer persona. Their online marketing techniques were analysed by our team.
We used our social listening tools and analytical skills to listen to and understand the needs of Linda Rivers customers, seeing as they already had a strong social media presence. Ever since we started offering lead generation services in Filton , our approach has always been customer-centric. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
We applied this to Linda Rivers’s marketing strategy to boost their business in Filton. One of the findings we made was Linda Rivers’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Competitors capitalized on Linda Rivers’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Linda Rivers conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
Sash Windows Filton Website Re-design
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A considerable number of Linda Rivers target audience found our video appealing.
Marketing Sash Windows for Linda Rivers
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. We began by putting in place a marketing plan upon consulting with Linda Rivers.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Filton.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Linda Rivers’s business.
Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Linda Rivers. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Branding Linda Rivers’s Sash Window Company in Filton
We always consulted with Linda Rivers and ensured that we remained true to the brand in all views. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Linda Rivers’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Linda Rivers found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Filton Sash Windows in Filton
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Linda Rivers can now get very good referrals and highly-qualified leads. Organic traffic now provides better targeted leads and have improved conversion rates.
Linda Rivers claims they have never received a better return on its marketing money. Linda Rivers is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Linda Rivers by creating engaging and relevant content that not only ranks Linda Rivers higher on Google and bringing in leads, but also puts Linda Rivers in a position to lead in the Sash window industry in Filton. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
This case study highlights our strategies to grow Linda Rivers’s profits by selling more sash windows at a cheaper cost per lead. We have helped many companies like Linda Rivers grow their bottom line substantially using our simplified yet thorough marketing strategies. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We have the ability to help your company get best quality leads that converts.
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