At Socialable, we have helped Joyce Jones become a recognizable brand in the Hackney sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed an affordable way of creating leads that could ensure sustainable growth. Part of their problem was that their cost per lead was high and their conversion was low.
They set up a campaign, hoping to generate organic leads in Hackney, but couldn’t beat their competitors. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they received were the wrong targeted group. The poor engagement of Joyce Jones’s customers in Hackney was a contrast to its strong online presence.
Upon consulting with Joyce Jones, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We spared some time and learnt about Joyce Jones’s buyer persona. We performed a re-assessment of their online marketing campaigns.
Given Joyce Jones’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. We’ve always been customer-centric since we launched lead generation services in Hackney. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Joyce Jones’s marketing campaign was boosted by our techniques and made them one of the major players in Hackney. One of the findings we made was Joyce Jones’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Joyce Jones competitors were taking advantage of the gaps to win the online market with unique offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Joyce Jones’s conversion by 103%. Here are a few of them –
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Socialable’s marketing team also advised Joyce Jones to re-design their landing page to focus on how their product would help their customer for more effective results.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We created an offer that appealed to a wide audience of our Joyce Jones’s prospects.
Marketing Campaign for Joyce Jones Sash Windows in Hackney
Effective marketing does not have to be complicated for Sociable. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. After consulting with Joyce Jones, we started by building a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Hackney.
We created two different landing pages and then tested the traffic against them. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Joyce Jones benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Joyce Jones’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Joyce Jones Sash Window Branding Activity in Hackney
We always consulted with Joyce Jones and ensured that we remained true to the brand in all views. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Hackney Sash Windows in Hackney
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation Plan for Sash Windows Hackney Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from creating meaningful engagement on social media, Joyce Jones is now able to get highly-qualified leads in Hackney and very good referrals. Leads from organic traffic are also better targeted and are converting better.
Joyce Jones says its investment on marketing dollars have never given them better return. For some of the longtail keywords we targeted, Joyce Jones is already on the front page of search engines, bringing in qualified organic leads. We continue to use the content strategy we made for Joyce Jones by creating engaging and relevant content that not only ranks Joyce Jones higher on Google and bringing in leads, but also puts Joyce Jones in a position to lead in the Sash window industry in Hackney. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The bottom line is that our services helped Joyce Jones to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Joyce Jones is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. The talent in our team and the experience have benefited a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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