At Socialable, we have helped Kathryn Green become a recognizable brand in the Hampshire sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Hampshire, but they were losing ground to their competition. Their search engine ranking also dropped significantly, so they decided to do something about it. They got leads from a different target market. The poor engagement of Kathryn Green’s customers in Hampshire was a contrast to its strong online presence.
Socialable’s first step, when consulted by Kathryn Green to improve their leads generation, was to perform a comprehensive online promotion audit. Our team also did a survey of the typical Kathryn Green buyer persona. Their online marketing techniques were analysed by our team.
Since Kathryn Green already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Ever since we started offering lead generation services in Hampshire , our approach has always been customer-centric. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a combination of creativity and analytics plus years of investment in continuous testing.
We applied this to Kathryn Green’s marketing strategy to boost their business in Hampshire. Another observation we made was Kathryn Green hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. The engagement was not as good as it should have been, and Kathryn Green competitors were exploiting the lapses with a well-focused unique selling proposal. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Kathryn Green’s conversion by 103%. Here are some areas we developed for Kathryn Green –
Sash Windows Hampshire Website Re-design
First we had to change the look of our web design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Socialable’s marketing team also advised Kathryn Green to re-design their landing page to focus on how their product would help their customer for more effective results.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A wide audience of our Kathryn Green’s prospects liked the offer that we created.
Sash Window Marketing for Kathryn Green
Successful marketing shouldn’t be complicated- this is our belief at Socialable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Kathryn Green were guided by this principle. We started by creating a marketing plan after consulting with Kathryn Green.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Hampshire.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Kathryn Green profitable.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Kathryn Green. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Kathryn Green’s Sash Window Company in Hampshire
We made sure we stayed true to the brand in all aspects as we always consulted with Kathryn Green. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Windows Hampshire Sash Windows Company Promotion in Hampshire
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Kathryn Green found impressive, and we were able to scale up promotion across channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Kathryn Green Sash Window Lead Generation
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from building strong engagement on social media, Kathryn Green can now get very good referrals and highly-qualified leads. Leads from organic traffic are converting better because they are better targeted.
Kathryn Green says it has never had a better return on investment on its marketing dollars. Kathryn Green is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Kathryn Green by curating engaging and relevant content that positions Kathryn Green as a popular player in the Sash window industry in Hampshire and bringing in leads due to its high ranking on Google result page. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
This case study highlights our strategies to grow Kathryn Green’s profits by selling more sash windows at a cheaper cost per lead. Kathryn Green is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
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