At Socialable, we have helped Ann Sanders become a recognizable brand in the Haringey sash window scene. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. The generated leads were not from their target audience. There was no doubt that Ann Sanders had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Ann Sanders. Our team also did a survey of the typical Ann Sanders buyer persona. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Ann Sanders already had a strong social media presence. From the day we started our lead generation services in Haringey, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a science and art perfected from significant investment in tests over the years.
We used this marketing technique for Ann Sanders to make them one of the leading players in Haringey. It was also evident that Ann Sanders’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. The engagement was not as good as it should have been, and Ann Sanders competitors were exploiting the lapses with a well-focused unique selling proposal. Our carefully targeted approach spiked up Ann Sanders conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
Revamp of the Sash Windows Haringey Webpage
Our first step was a complete redesign of the website. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We made an offer that was appealing to a large audience of our Ann Sanders’s prospective customers.
Marketing Sash Windows for Ann Sanders
Successful marketing shouldn’t be complicated- this is our belief at Socialable. One of our major concern is doing our best towards understanding our prospective customers than most. Our intervention was guided by these same principles. We began by putting in place a marketing plan upon consulting with Ann Sanders.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We put in place every single plan towards the defining goal, each complementing the other. We checked real-time customer engagement. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Haringey.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Ann Sanders successful.
Search Engine Results Pages Enhancement for Sash Windows Haringey in Haringey
For Ann Sanders, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We found new long-tail keywords through research. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Ann Sanders’s website.
Sash Window Branding for Ann Sanders in Haringey
Because of frequent interactions, all our marketing activities reflected the true Ann Sanders brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Window Promotion for Ann Sanders
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Ann Sanders found impressive. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation for Ann Sanders Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Ann Sanders can now get very good referrals and highly-qualified leads in Haringey apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Ann Sanders says it has never had a better return on investment on its marketing dollars. Ann Sanders is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Ann Sanders believes it is in a leading position in the Haringey Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped Ann Sanders increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Ann Sanders is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. You can count on us to get high-quality and converting leads for your organization.
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