Our marketing team at Socialable has built the Eric Kelly brand to notable standards in the sash window industry, Havering. The company had problems generating valuable leads before they engaged Socialable. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Eric Kelly’s strong online presence failed to produce significant engagement amongst its audience in Havering.
Upon consulting with Eric Kelly, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. Our team also did a survey of the typical Eric Kelly buyer persona. We performed a re-assessment of their online marketing campaigns.
Given Eric Kelly’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. We’ve always been customer-centric since we launched lead generation services in Havering. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
We used this marketing technique for Eric Kelly to make them one of the leading players in Havering. We also observed customer preferences and demographics for Eric Kelly had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Competitors capitalized on Eric Kelly’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Eric Kelly’s conversion by 103%. Here are some areas we developed for Eric Kelly –
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Eric Kelly’s prospects liked the offer that we created.
Sash Window Marketing for Eric Kelly
Successful marketing shouldn’t be complicated- this is our belief at Socialable. One of our major concern is doing our best towards understanding our prospective customers than most. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Eric Kelly.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We organized every single campaign towards the ultimate goal, each complementing the other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Havering.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Eric Kelly’s business.
For Eric Kelly, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Process in Havering
We were always consulting with Eric Kelly and making sure we stay true to the brand in all aspects. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promoting Sash Windows for Eric Kelly
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation Plan for Sash Windows Havering Sash Windows
Since we started managing their account, Eric Kelly has recorded tremendous success in lead generation from different platforms. Apart from building strong engagement on social media, Eric Kelly can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
Eric Kelly says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Eric Kelly is already on the front page of search engines, bringing in qualified organic leads. We continue to use the content strategy we made for Eric Kelly by creating engaging and relevant content that not only ranks Eric Kelly higher on Google and bringing in leads, but also puts Eric Kelly in a position to lead in the Sash window industry in Havering. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The fact is that we helped Eric Kelly to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Eric Kelly is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
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