Our marketing team at Socialable has built the Tina Coleman brand to notable standards in the sash window industry, Runcorn. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Runcorn was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. Although engagement was poor in Runcorn, Tina Coleman had a significant online presence.
When Tina Coleman hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took the time to learn about Tina Coleman’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Because Tina Coleman’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Ever since we started offering lead generation services in Runcorn , our approach has always been customer-centric. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a science and art perfected from significant investment in tests over the years.
Tina Coleman noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Tina Coleman had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Tina Coleman’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Tina Coleman conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Tina Coleman –
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our Tina Coleman’s prospective customers.
Tina Coleman’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Tina Coleman.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We also tracked response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Runcorn.
We then analysed the traffic using two separate landing pages we made. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Tina Coleman profitable.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Tina Coleman. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . Tina Coleman site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Runcorn for Sash Windows Runcorn in Runcorn
We were always consulting with Tina Coleman and making sure we stay true to the brand in all aspects. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Runcorn Sash Windows in Runcorn
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Tina Coleman found impressive. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Lead Generation for Tina Coleman Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Tina Coleman can boast of getting valuable leads in Runcorn, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also well-targeted and better-converting.
Tina Coleman claims they have never received a better return on its marketing money. Tina Coleman is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Tina Coleman by creating engaging and relevant content that not only ranks Tina Coleman higher on Google and bringing in leads, but also puts Tina Coleman in a position to lead in the Sash window industry in Runcorn. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
This case study highlights our strategies to grow Tina Coleman’s profits by selling more sash windows at a cheaper cost per lead. We have helped many companies like Tina Coleman grow their bottom line substantially using our simplified yet thorough marketing strategies. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We have the ability to help your company get best quality leads that converts.
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