Since Socialable took over their marketing, Christine Martin has become one of the leading businesses for sash window services in Solihull. Before working with Socialable, generating useful leads was a big issue for the company. They needed an affordable way of creating leads that could ensure sustainable growth. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Solihull, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. Their obtained leads were not the right target. Although engagement was poor in Solihull, Christine Martin had a significant online presence.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Christine Martin. We spared some time and learnt about Christine Martin’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Christine Martin already had a strong social media presence. Ever since we started offering lead generation services in Solihull , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a combination of creativity and analytics plus years of investment in continuous testing.
Christine Martin noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Christine Martin had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Christine Martin’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Christine Martin conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Christine Martin –
Revamp of the Sash Windows Solihull Webpage
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Christine Martin’s prospects.
Sash Windows Marketing outline for Christine Martin
At Socialable, we believe effective marketing should be straightforward. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Christine Martin were guided by this principle. After a consultation with Christine Martin, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We prepared each campaign towards our target, each supporting the other. We monitored customer response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Solihull.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Christine Martin successful.
Search Engine Optimisation Tweaks
For Christine Martin, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Window Branding for Christine Martin in Solihull
We made sure we stayed true to the brand in all aspects as we always consulted with Christine Martin. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Christine Martin’s Sash Window Promotion
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Christine Martin was impressed with. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Christine Martin
Ever since we took over, online lead generation has been boosted on multiple platforms. Christine Martin can boast of getting valuable leads in Solihull, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
According to Christine Martin, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Christine Martin has maintained a front page search position and an influx of valuable organic leads. Christine Martin believes it is in a leading position in the Solihull Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The bottom line is that our services helped Christine Martin to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Like Christine Martin, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
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