At Socialable, we have helped Pamela Reed become a recognizable brand in the Stoke sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Stoke, but couldn’t beat their competitors. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. Pamela Reed’s strong online presence failed to produce significant engagement amongst its audience in Stoke.
After consulting with Pamela Reed, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Pamela Reed’s target audience. We re-evaluated their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Pamela Reed customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Stoke. We take the time to learn about our client’s customers and understand their buyer persona. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
That is what we did for Pamela Reed to help it become a major player in Stoke. Another observation we made was Pamela Reed hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Due to Pamela Reed poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our carefully targeted approach spiked up Pamela Reed conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
Revamp of the Sash Windows Stoke Webpage
Our first task was to change the website design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We made an offer that was appealing to a large audience of our Pamela Reed’s prospective customers.
Marketing Campaign for Pamela Reed Sash Windows in Stoke
At Socialable, we believe effective marketing should be straightforward. One of our major concern is doing our best towards understanding our prospective customers than most. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Pamela Reed.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. For instance, our online marketing team re-did the pay-per-click campaign directed at Stoke customers.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Pamela Reed profitable.
Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Pamela Reed. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Stoke for Sash Windows Stoke in Stoke
We were always consulting with Pamela Reed and making sure we stay true to the brand in all aspects. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Stoke Sash Windows in Stoke
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Pamela Reed Sash Window Lead Generation
Ever since we took over, online lead generation has been boosted on multiple platforms. Pamela Reed can boast of getting valuable leads in Stoke, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Pamela Reed says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Pamela Reed is already on the front page of search engines, bringing in qualified organic leads. Our content strategy for Pamela Reed involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Stoke. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The point here is that we helped Pamela Reed increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Pamela Reed is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. Let us generate high quality leads and conversions for your business.
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