Since Socialable took over their marketing, Christine King has become one of the leading businesses for sash window services in Weymouth. The company had problems generating valuable leads before they engaged Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Weymouth, but they were losing ground to their competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they received were the wrong targeted group. Christine King clearly had a visible online presence, but engagement with customers in Weymouth was poor.
After consulting with Christine King, Sociable decided to perform a forensic analysis of its online presence from the scratch. Our team also did a survey of the typical Christine King buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used our social listening tools and analytical skills to listen to and understand the needs of Christine King customers, seeing as they already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Weymouth. We spend more time studying our client’s customers and understanding their preferences and needs. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We used this marketing technique for Christine King to make them one of the leading players in Weymouth. It was also evident that Christine King’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to Christine King poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Christine King’s conversion by 103%. Here are some areas we developed for Christine King –
Our first step was a complete redesign of the website. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A wide audience of our Christine King’s prospects liked the offer that we created.
Christine King’s Sash Windows Marketing Strategy
Successful marketing shouldn’t be complicated- this is our belief at Socialable. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of Christine King were guided by this principle. We started by creating a marketing plan after consulting with Christine King.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also observed response. For instance, our online marketing team re-did the pay-per-click campaign directed at Weymouth customers.
We then tested the traffic against two different landing pages we created. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Christine King profitable.
We carried out on-site and off-site search engine optimization on behalf of Christine King. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. Christine King site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Weymouth for Sash Windows Weymouth in Weymouth
We made sure we stayed true to the brand in all aspects as we always consulted with Christine King. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Windows Weymouth Sash Windows Company Promotion in Weymouth
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation Plan for Sash Windows Weymouth Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Christine King can boast of getting valuable leads in Weymouth, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also better targeted and are converting better.
Christine King testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Christine King is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Our content strategy for Christine King involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Weymouth. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The fact is that we helped Christine King to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Christine King to significantly boost profitability. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
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