At Socialable, we have helped Rebecca Grace become a recognizable brand in the Willenhall sash window scene. The company had problems generating valuable leads before they engaged Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. The problem they encountered was high costs per lead vs low conversion rates.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. There was no doubt that Rebecca Grace had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Upon consulting with Rebecca Grace, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Rebecca Grace’s buyer persona. We re-evaluated their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Rebecca Grace customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Willenhall. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
That is what we did for Rebecca Grace to help it become a major player in Willenhall. Another observation we made was Rebecca Grace hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Due to Rebecca Grace poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. We were able to increase Rebecca Grace conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A wide audience of our Rebecca Grace’s prospects liked the offer that we created.
Rebecca Grace’s Sash Windows Marketing Strategy
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. We used the same principles to guide our intervention. After consulting with Rebecca Grace, we started by building a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Willenhall was re-created by our digital team.
We then tested the traffic against two different landing pages we created. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Rebecca Grace profitable.
Search Engine Optimisation Tweaks
We performed an on-site and off-site search engine optimization for Rebecca Grace. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. Our constant keyword research as produced valuable long-tail keywords for us. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Rebecca Grace’s website.
Rebecca Grace Sash Window Branding Activity in Willenhall
Our strategies were consistent with Rebecca Grace’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Windows Willenhall Sash Windows Company Promotion in Willenhall
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Rebecca Grace was impressed with. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Rebecca Grace Sash Window Lead Generation
Ever since we took over, the lead generation across multiple platforms online has been boosted. Besides engaging meaningfully on social media and receiving good referrals, Rebecca Grace can now get top-quality leads in Willenhall. Leads from organic traffic are converting better because they are better targeted.
Rebecca Grace claims they have never received a better return on its marketing money. Rebecca Grace is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Rebecca Grace involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Willenhall. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The point here is that we helped Rebecca Grace increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Rebecca Grace to significantly boost profitability. Our experience and the talent in our team has made a difference for a lot of companies. We have the ability to help your company get best quality leads that converts.
Give us a call and we will start right away
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