Socialable has helped Steve Morris become one of the competitive players in the Redbridge sash window industry. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Redbridge, but they were losing ground to their competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. Although engagement was poor in Redbridge, Steve Morris had a significant online presence.
Upon consulting with Steve Morris, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Steve Morris. We re-evaluated their digital marketing campaign.
Since Steve Morris already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Ever since we started offering lead generation services in Redbridge , our approach has always been customer-centric. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Steve Morris’s marketing campaign was boosted by our techniques and made them one of the major players in Redbridge. It was also evident that Steve Morris’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Because of their weak customer engagement, Steve Morris competitors were taking advantage of the gaps to win the online market with unique offerings. We were able to increase Steve Morris conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Steve Morris recreate their landing page to be more relevant to their marketed products.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A considerable number of Steve Morris target audience found our video appealing.
Steve Morris’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. This principle influenced the solutions we proffered for Steve Morris. After consulting with Steve Morris, we started by building a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We organized every single campaign towards the ultimate goal, each complementing the other. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Redbridge customers.
We created two different landing pages and then tested the traffic against them. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Steve Morris benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Steve Morris. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new and more specific keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Steve Morris’s Sash Window Company in Redbridge
Our strategies were consistent with Steve Morris’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Windows Redbridge Sash Windows Company Promotion in Redbridge
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Steve Morris found impressive, and we were able to scale up promotion across channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows Redbridge Sash Windows in Redbridge
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Steve Morris can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Steve Morris testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. For some of the longtail keywords we targeted, Steve Morris is already on the front page of search engines, bringing in qualified organic leads. Our content strategy for Steve Morris involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Redbridge. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The bottom line is that our services helped Steve Morris to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Steve Morris is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. Let us generate high quality leads and conversions for your business.
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