Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. Here is a case study of a project for one of our clients Blackpool, a company operating in Blackpool.
Lead Generation for Skip Hire Company in Blackpool
The skip hire company specializes in eliminating waste materials. Real waste-disposal services in Blackpool that are top-notch and trustworthy can be difficult to find. There seems to be a common belief amongst people that ‘skip hires’ passes their jobs on to other companies that do a substandard job. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Blackpool, the skip hire company.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Skip hire’s online presence in Blackpool was already established, but there was room for improvement when it was time for customers to take the first step towards online engagement and conversion. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
What SEO techniques did we employ for skip hire company in Blackpool?
Using a content-driven strategy, we set about increasing visits to skip hire’s website. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. Our approach –
- Make content that attracts backlinks
This strategy is intended to increase skip hire’s website’s domain authority. As the website gained authority it became easier to rank for certain keywords. Next, Socialable developed a non-content-driven strategy.
Like the name implies, we did not create or promote any content. Instead, we optimised several webpages for target keywords. Because this strategy requires less investment of resources, small businesses tend to prefer it. Here are some of our tactics –
- We optimised keyword use on certain webpages.
- We brought the client’s website to a desirable ranking by acquiring relevant backlinks.
- Continuous acquisition of relevant backlinks until the client ranked
- After this, we turned to Google Keyword Planner and researched keywords identified by skip hire.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. Our End Result – We increased the volume of leads for Blackpool in Blackpool by 240% immediately. Since the launch of our campaign organic search has risen by 70.83%.
Web Design for skip hire in Blackpool
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. The objectives we had were –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Blackpool to the general site structure. Now, potential customers in Blackpool would easily find skip hire’s website when searching online. What Blackpool needed, style-wise, was a site that communicated and connected better with their target audience. The enhanced web design would play a big role in giving it a revitalized online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. These elements combined to give Blackpool an entirely fresh, new website. The results were immediate.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. Our branding team at Socialable recognised that the most important traits for Skip Hire Blackpool to communicate to potential customers were trustworthiness and authority. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
Specifically, we needed to show potential customers in Blackpool that Blackpool was a dependable and high-quality option. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. A large number of people in Blackpool when questioned thought that Blackpool was efficient and trustworthy based on what they stated in their messages. Recently, Blackpool has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
What makes our campaigns for Skip hire in Blackpool a success?
We begin all our projects by first listening to customers and noting their every point. We believe that it is important to take the time to be meticulous and that can take longer, but it’s important. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. Every member of the team contributes their quota towards resolving the problem and making your business successful.
If you would like to work with us, contact us via –
Contact us now –
Company website – https://skiphire-blackpool.co.uk
Contact – Robert Powell
Company Name – Blackpool
Contact Number – 0800 772 3859
Company Email Address – firstname.lastname@example.org
To schedule a quick consultation, call on 0800 772 3859.