Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. The following is a project case study for Brighton (a skip hire company) we’ve engaged with in Brighton.
Lead Generation for Skip Hire Company in Brighton
Type of Company – Brighton offers a variety of services to people who wish to dispose of waste products. Real waste-disposal services in Brighton that are top-notch and trustworthy can be difficult to find. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. Still, there had to be a way to bring customers to Skip Hire Brighton, which offers the first-rate service that other skip hire companies are lacking.
We had a difficult task ahead of us, but Socialable wanted to generate leads for the company. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Brighton. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
SEO strategies for skip hire company in Brighton
There was need for Brightonto rake in more visitors to their site; therefore, we embarked on a content driven tactic. This is a strategy that we prefer to use even though it takes a substantial amount of time, resources and effort. Our method is simple –
- Use content designed to attract backlinks
The objective of this strategy is to increase the authority of skip hire’s website. By increasing the site’s authority, we would improve its ranking for keywords. Next, Socialable developed a non-content-driven strategy.
Just like the strategy’s name implies, we didn’t make or advertise content. Rather, it centres on optimising online material for specific keywords. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Here are some of our tactics –
- Finding keyword ideas, analysing the competitors, and getting Brighton to approve the keywords
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- After this, we turned to Google Keyword Planner and researched keywords identified by skip hire.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Brighton were using to search. Our End Result – We increased the volume of leads for Brighton in Brighton by 240% immediately. Since the launch of our campaign organic search has risen by 70.83%.
Web Design for skip hire in Brighton
When we took a look at Skip Hire’s website we believed that we would be able to increase the quality of their website in order to optimize it and increase conversion. Here are our objectives –
- Improve visitors’ online experience with a better, more professional look
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. Brighton residents searching for Brighton’S skip hire products on their site could find the desired information easily. What Brighton needed, style-wise, was a site that communicated and connected better with their target audience. We wanted to bring back skip hire’s online presence in Brighton through better site design.
We identified photography and typography as areas where we could effectively manage the brand’s look. Then we improved the site’s visual appeal by incorporating bright colours and white space, which made it feel more inviting and easy to read. All these aspects were brought together in order to give the website a complete overhaul. The results were noticeable right away.
Due to the new look and easier navigation, website engagement rose by 24%. Due to easy access on the new mobile platform, conversion rates went up by 4. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
The point of the positioning strategy would be to assure customers thaT Brighton is an efficient and reliable service in Brighton. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. We conducted campaigns based on this message, guest blogging on waste management sites, email campaigns and other digital marketing strategies.
From our tests, we noted a positive relationship for alleged impressions of Brighton within a short stint. A significant percentage of people questioned in Brighton believed Brighton to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. Alongside an increase in conversion rates in recent months, Brighton’s lead generation has grown by 30%.
What makes our campaigns for Skip hire in Brighton a success?
Our first step with every project is to sit down with our clients and listen closely to their needs. Our eye for every detail ensures everything runs smoothly. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. All team members contribute their quota towards solving issues and ensuring your business is a success.