With the assistance of Socialable a creative marketing company, small and medium businesses can develop beyond limitations to become more competitive in their industry. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. The following is a case study of a project we undertook for a client Canterbury which does skip hires in Canterbury.
Skip Hire Company in Canterbury – Lead Generation
Nature of Business – Canterbury offers top-notch services to assist people eliminate waste materials. It can be difficult for the residents and businesses of Canterbury to find dependable, high-quality waste-disposal services. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. How could we connect Skip Hire Canterbury, an original skip hire company, with these skeptical customers?
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Although the online presence of Canterbury had been established there was much room for improvement where customers could be engaged and eventually converted. Their website’s visibility and engagement took centre stage as we developed our online marketing strategy.
SEO strategies for skip hire company in Canterbury
There was need for Canterburyto rake in more visitors to their site; therefore, we embarked on a content driven tactic. This is our preferred strategy, although it requires significant resources, time and effort. This is our basic method –
- Make content that attracts backlinks
The objective of this strategy is to increase the authority of skip hire’s website. By increasing the site’s authority, we would improve its ranking for keywords. We then implemented our non-content-driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. Rather, we optimized a number of WebPages for intended keywords. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Our techniques comprised of –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- We brought the client’s website to a desirable ranking by acquiring relevant backlinks.
- Resolving all issues identified in the SEO audit
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. The Result – Immediate 240% rise in lead volume for the company in Canterbury. Since the launch of our campaign organic search has risen by 70.83%.
Skip Hire in Canterbury process for Web Design
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. The objectives we had were –
- Improve visitors’ online experience with a better, more professional look
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
We first employed a prototype which integrated SEO into the site’s design while also offering users a quicker, more easy-to-use site. With these improvements, search engines would reliably steer potential customers in Canterbury to skip hire’s website. Next, we turned our attention to the website’s style, which we thought could be more visually appealing to potential customers. By improving the design of the site, we would reinvigorate skip hire’s online recognisability.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. When all of these elements were brought together it gave the website a complete makeover. The results were immediate.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. We also improved conversion by 3% once we made the site more accessible by mobile. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Canterbury. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. We implemented a multi-pronged digital marketing approach centred on these values, writing guest blogs on waste management sites and emailing potential customers in Canterbury, among other strategies.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. Our tests showed that a large proportion of residents of Canterbury associated Canterbury with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. In recent months, the Canterbury has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website.
Why are Socialable’s skip hire campaigns in Canterbury so successful?
From the very beginning of every project, we at Socialable are entirely focused on our clients – we listen to their needs, point by point. Our attention to detail may be described as meticulous but it gets the job done. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. Every member of the team contributes their quota towards resolving the problem and making your business successful.
To inquire, please contact us here –
Finding Us –
Business Web address – https://skiphire-canterbury.co.uk
Contact Name – Debra Peterson
Company – Canterbury
Contact Number – 0800 772 3859
Company Email – firstname.lastname@example.org
To schedule a quick consultation, call on 0800 772 3859.
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