Socialable helps small and medium companies augment their industry presence through creative marketing solutions. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. The following is a project case study for Chatham (a skip hire company) we’ve engaged with in Chatham.
Lead Generation for Skip Hire Company in Chatham
Nature of Business – Chatham offers top-notch services to assist people eliminate waste materials. Chatham businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. Still, there had to be a way to bring customers to Skip Hire Chatham, which offers the first-rate service that other skip hire companies are lacking.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Chatham. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
SEO techniques for skip hire company in Chatham
Using a content-driven strategy, we set about increasing visits to skip hire’s website. This is a strategy that we prefer to use even though it takes a substantial amount of time, resources and effort. Our basic method –
- Promote the content to attract backlinks
The goal of our technique is to raise Chatham website’s authority. By increasing the site’s authority, we would improve its ranking for keywords. Next, Socialable developed a non-content-driven strategy.
Like the name implies, we did not create or promote any content. Rather, we optimized a number of WebPages for intended keywords. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Here are the tactics we used –
- We took a close look at competitors and came up with keywords, then ran the keywords by Chatham for approval.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- We resolved the problems identified in the SEO audit.
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. Our End Result – We increased the volume of leads for Chatham in Chatham by 240% immediately. Skip hire’s organic search has also increased by 70.82% thanks to our campaign.
How did we improve the web design for skip hire in Chatham?
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. These were our objectives –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Chatham to the general site structure. With these improvements, search engines would reliably steer potential customers in Chatham to skip hire’s website. In terms of style, Chatham needed a website that connected and communicated better with the targeted audience. The enhanced web design would play a big role in giving it a revitalized online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. We brought all these together and the website had a total makeover. Success followed immediately.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. Due to easy access on the new mobile platform, conversion rates went up by 4. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
The new focus was towards reassuring clients about the service efficiency and reliability of Chatham in Chatham. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
From our tests, we noted a positive relationship for alleged impressions of Chatham within a short stint. A large number of people in Chatham when questioned thought that Chatham was efficient and trustworthy based on what they stated in their messages. In recent months, the Chatham has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website.
Why Socialable’s skip hire campaigns in Chatham are successful
At Socialable we start each project by listening to our clients and taking down every point. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
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