Socialable helps small and medium companies augment their industry presence through creative marketing solutions. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. Here is a case study of a project for one of our clients Esher, a company operating in Esher.
Our Lead Generation Campaign for a Skip Hire Company in Esher?
Type of Company – Esher offers a variety of services to people who wish to dispose of waste products. It can be difficult for the residents and businesses of Esher to find dependable, high-quality waste-disposal services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. We needed a way to bring the high-quality skip hire services of Skip Hire Esher to the attention of customers in Esher.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Esher. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
Skip hire company in Esher – SEO techniques
Skip Hire Esher needed to draw more people to their website, so we started with a content driven strategy. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. This is our basic method –
- Make content that attracts backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. By increasing the site’s authority, we would improve its ranking for keywords. Next, Socialable developed a non-content-driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. Rather, we optimized a number of WebPages for intended keywords. Because this strategy requires less investment of resources, small businesses tend to prefer it. Here are the tactics we used –
- We took a close look at competitors and came up with keywords, then ran the keywords by Esher for approval.
- We targeted pages to optimise for the keywords.
- Resolving all issues identified in the SEO audit
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. The result – We immediately augmented skip hire’s leads in Esher by 230%. Since the launch of our campaign organic search has risen by 70.83%.
Web Design for skip hire in Esher
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. These were our objectives –
- Improve visitors’ online experience with a better, more professional look
- Our most important tools for accomplishing our objectives were SEO & Analytics, quality assurance, information architecture, UX & prototyping, mobile accessibility, and web design.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. People in Esher looking for Esher’S skip hire services on their website would easily find needed information. It was obvious that Esher needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. The enhanced web design would play a big role in giving it a revitalized online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. These elements combined to give Esher an entirely fresh, new website. The results were noticeable right away.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. It was important for Esher to convey an image that demonstrated trustworthiness and authority to their ideal customer and visitors to their website. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Esher. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. A significant percentage of people questioned in Esher believed Esher to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. Esher has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website.
Why are Socialable’s skip hire campaigns in Esher so successful?
We begin all our projects by first listening to customers and noting their every point. Our attention to detail may be described as meticulous but it gets the job done. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
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