With the assistance of Socialable a creative marketing company, small and medium businesses can develop beyond limitations to become more competitive in their industry. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. As a case study, let’s take a look at the work we did for Essex a skip hire company operating in Essex.
Essex Skip Hire Company Lead Generation
The skip hire company specializes in eliminating waste materials. It is often hard for both individuals and businesses in the Essex area to find consistent and reliable methods to get rid of waste products because they cannot find a company that provides those services. There seems to be a common belief amongst people that ‘skip hires’ passes their jobs on to other companies that do a substandard job. How can we link Skip Hire Essex, an authentic skip hire company, with such doubtful clients?
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. The company’s online presence within Essex was solid already; nonetheless, much still needed to be done in order for clients to act towards online commitment as well as conversion. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
SEO strategies for skip hire company in Essex
Using a content-driven strategy, we set about increasing visits to skip hire’s website. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method is simple –
- Promote the content to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. The more solid their website authority had, the effortless the process for ranking keywords was. Socialable used a second strategy and that was non-content driven.
This strategy, as the name suggests, did not focus on content creation or promotion. It instead required us to optimise the website for target keywords and phrases. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Here are the tactics we used –
- Optimising target pages for those keywords
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- Continuous acquisition of relevant backlinks until the client ranked
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. The result – An instant 230% increase in lead volume for Essex in Essex. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Web Design for skip hire in Essex
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. The following were our objectives –
- Improve visitors’ online experience with a better, more professional look
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Essex to the general site structure. With these improvements, search engines would reliably steer potential customers in Essex to skip hire’s website. It was obvious that Essex needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. By improving the web design the company would have a fresh presence online.
We identified photography and typography as areas where we could effectively manage the brand’s look. Then we improved the site’s visual appeal by incorporating bright colours and white space, which made it feel more inviting and easy to read. When all of these elements were brought together it gave the website a complete makeover. Success followed immediately.
Due to the new look and easier navigation, website engagement rose by 24%. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. There was need for Essex to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Essex. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
Thanks to this campaign, as our tests have shown, the perceived impressions of Essex improved almost immediately. Our tests showed that a large proportion of residents of Essex associated Essex with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. Essex has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website.
Why Socialable’s skip hire campaigns in Essex are successful
The starting point of each project for Socialable is to listen to what our clients want and take notes. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
To inquire, please contact us here –
Contact Details –
Business Web address – https://skiphire-essex.com
Business Contact – Kenneth Jenkins
Name of Business – Essex
Main Phone – 0800 772 3859
Company Email Address – firstname.lastname@example.org
Phone us to schedule a brief consultation 0800 772 3859.
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