Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. Here is a case study of a project for one of our clients Lancashire, a company operating in Lancashire.
Lead Generation for Skip Hire Company in Lancashire
Business Type – Lancashire provides quality services to help people get rid of their waste materials. It can be difficult for the residents and businesses of Lancashire to find dependable, high-quality waste-disposal services. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. Still, there had to be a way to bring customers to Skip Hire Lancashire, which offers the first-rate service that other skip hire companies are lacking.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. Although the online presence of Lancashire had been established there was much room for improvement where customers could be engaged and eventually converted. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
SEO techniques for skip hire company in Lancashire
We began by developing a content-driven strategy, designed to attract more traffic to skip hire’s website. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. This is our basic method –
- Attract backlinks through content
This strategy is intended to increase skip hire’s website’s domain authority. This increase in the website’s authority would then help it to rank for keywords in search engines. Non-content driven tactic was the second strategy we applied.
Like the name implies, we did not create or promote any content. It instead required us to optimise the website for target keywords and phrases. Because this strategy requires less investment of resources, small businesses tend to prefer it. Some tactics –
- We optimised keyword use on certain webpages.
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- Having identified these problems, we resolved them.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. The result – An instant 230% increase in lead volume for Lancashire in Lancashire. Organic search has risen by 70.83% since the campaign was launched.
Web Design for skip hire in Lancashire
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. The following were our objectives –
- Improve visitors’ online experience with a better, more professional look
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Lancashire’s search integration into the site’s configuration. Now, potential customers in Lancashire would easily find skip hire’s website when searching online. It was obvious that Lancashire needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. By improving the web design the company would have a fresh presence online.
To achieve this, we engaged the use of strong typography and a branded management of their photography. Then we improved the site’s visual appeal by incorporating bright colours and white space, which made it feel more inviting and easy to read. Finally, it was time to implement these overhauls on the site. Success followed immediately.
Due to the new look and easier navigation, website engagement rose by 24%. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. We needed to give Lancashire a look that online visitors would recognise as trustworthy and authoritative. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Lancashire. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. We implemented a multi-pronged digital marketing approach centred on these values, writing guest blogs on waste management sites and emailing potential customers in Lancashire, among other strategies.
Thanks to this campaign, as our tests have shown, the perceived impressions of Lancashire improved almost immediately. A large number of people in Lancashire when questioned thought that Lancashire was efficient and trustworthy based on what they stated in their messages. Recently, Lancashire has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
What makes our campaigns for Skip hire in Lancashire a success?
The starting point of each project for Socialable is to listen to what our clients want and take notes. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Every member of the team contributes their quota towards resolving the problem and making your business successful.