Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. The following is a case study of a project we undertook for a client Merton which does skip hires in Merton.
Lead Generation for Skip Hire Company in Merton
Business Type – Merton provides quality services to help people get rid of their waste materials. Real waste-disposal services in Merton that are top-notch and trustworthy can be difficult to find. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. Still, there had to be a way to bring customers to Skip Hire Merton, which offers the first-rate service that other skip hire companies are lacking.
Socialable’s solution had to rely on the classic business strategy of lead generation. Although the online presence of Merton had been established there was much room for improvement where customers could be engaged and eventually converted. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
SEO techniques for skip hire company in Merton
Skip Hire Merton needed to draw more people to their website, so we started with a content driven strategy. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our basic method –
- Attract backlinks through content
This strategy has a simple objective and that is to increase skip hire’s website authority. By increasing the site’s authority, we would improve its ranking for keywords. We then implemented our non-content-driven strategy.
Like the name implies, we did not create or promote any content. What we did was use target keywords to optimise multiple webpages. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Our techniques comprised of –
- We optimised keyword use on certain webpages.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- Continuous acquisition of relevant backlinks until the client ranked
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. The result – Skip hire’s lead volume in Merton instantly increased by 230%. Organic search has increased by 70.82% since we launched the campaign.
Skip hire in Merton – Web Design
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. Our objectives were –
- Improve the content strategy and site navigation for mobile responsiveness
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. People in Merton looking for Merton’S skip hire services on their website would easily find needed information. It was obvious that Merton needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. The enhanced web design would play a big role in giving it a revitalized online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. Finally, it was time to implement these overhauls on the site. The results were immediate.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. We also improved conversion by 3% once we made the site more accessible by mobile. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Merton. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
It didn’t take long for those tests to increase the popularity of Merton. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Merton thought of Merton as ‘efficient’ and ‘trustworthy’. Recently, Merton has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
Keys to Socialable’s success with skip hire campaigns in Merton
At Socialable we start each project by listening to our clients and taking down every point. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
How to get in touch with us –
Get in touch –
Business Web address – https://skiphire-merton.co.uk
Name of Contact – John Hill
Company Name – Merton
Phone Number – 0800 772 3859
Email Address – email@example.com
To schedule a quick consultation, call on 0800 772 3859.