Socialable helps small and medium companies augment their industry presence through creative marketing solutions. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. The following is a case study of a project we undertook for a client Peterborough which does skip hires in Peterborough.
Peterborough Skip Hire Company Lead Generation
The skip hire company specializes in eliminating waste materials. Individuals and businesses in Peterborough looking for reliable and convenient ways to dispose their waste often find it difficult locating a real service company. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Peterborough, the skip hire company.
Socialable’s solution had to rely on the classic business strategy of lead generation. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Peterborough. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
SEO strategies for skip hire company in Peterborough
The aim was to attract more visitors to the Peterborough website, so the starting point was to use a content driven strategy. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our method –
- Make content that attracts backlinks
The goal of our technique is to raise Peterborough website’s authority. This increase in the website’s authority would then help it to rank for keywords in search engines. Non-content driven tactic was the second strategy we applied.
Just like the strategy’s name implies, we didn’t make or advertise content. Instead, we optimised several webpages for target keywords. Because this strategy requires less investment of resources, small businesses tend to prefer it. Our techniques comprised of –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- We targeted pages to optimise for the keywords.
- Resolving all issues identified in the SEO audit
- Finally, we got certain keywords that Peterborough wanted us to rank for and researched them on Google Keyword Planner.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. Our End Result – We increased the volume of leads for Peterborough in Peterborough by 240% immediately. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Web Design for skip hire in Peterborough
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. Our objectives were –
- Improve the content strategy and site navigation for mobile responsiveness
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. Peterborough residents searching for Peterborough’S skip hire products on their site could find the desired information easily. It was obvious that Peterborough needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. By improving the design of the site, we would reinvigorate skip hire’s online recognisability.
To achieve this, we engaged the use of strong typography and a branded management of their photography. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. Finally, it was time to implement these overhauls on the site. The results were immediate.
Website engagement levels went up by 24% because of seamless navigation and aesthetics. Conversion rates improved by 3% following accessibility on new mobile platforms. There was need for Peterborough to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
The point of the positioning strategy would be to assure customers thaT Peterborough is an efficient and reliable service in Peterborough. We identified customers service and speedy response time as Peterborough’s primary brand values, since potential customers primarily search for these qualities in skip hires. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
It did not take long, based on our surveys, for the public’s impression of Peterborough to improve. A large number of people in Peterborough when questioned thought that Peterborough was efficient and trustworthy based on what they stated in their messages. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months. At Socialable we start each project by listening to our clients and taking down every point. Our attention to detail may be described as meticulous but it gets the job done. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. Every member of the team contributes their quota towards resolving the problem and making your business successful.
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