Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. The following case study will examine the services performed for CSouthend located in Southend.
Lead Generation for Skip Hire Company in Southend
Nature of Business – Southend offers top-notch services to assist people eliminate waste materials. Southend businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. How could we connect Skip Hire Southend, an original skip hire company, with these skeptical customers?
We had a difficult task ahead of us, but Socialable wanted to generate leads for the company. Although the online presence of Southend had been established there was much room for improvement where customers could be engaged and eventually converted. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
Skip hire company in Southend – SEO techniques
There was need for Southendto rake in more visitors to their site; therefore, we embarked on a content driven tactic. This is a strategy that we prefer to use even though it takes a substantial amount of time, resources and effort. Our method is simple –
- Promote content designed to attract backlinks
This strategy is intended to increase skip hire’s website’s domain authority. By increasing the site’s authority, we would improve its ranking for keywords. We then implemented our non-content-driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. Instead, we optimised several webpages for target keywords. Because this strategy requires less investment of resources, small businesses tend to prefer it. Here are the tactics we used –
- We optimised keyword use on certain webpages.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- Resolving all issues identified in the SEO audit
- Finally, we got certain keywords that Southend wanted us to rank for and researched them on Google Keyword Planner.
The main objective was to substantiate their search volume; we created relevant keyword combinations that prospective clients of the company were utilizing to search. The Result – Immediate 240% rise in lead volume for the company in Southend. Since the launch of our campaign organic search has risen by 70.83%.
Web Design for skip hire in Southend
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. The following were our objectives –
- Improve visitors’ online experience with a better, more professional look
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. Now, potential customers in Southend would easily find skip hire’s website when searching online. It was obvious that Southend needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. By improving the web design the company would have a fresh presence online.
To achieve this, we engaged the use of strong typography and a branded management of their photography. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. These elements combined to give Southend an entirely fresh, new website. We saw results right away.
Due to the new look and easier navigation, website engagement rose by 24%. Due to easy access on the new mobile platform, conversion rates went up by 4. There was need for Southend to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. We decided that Southend brand values needed improvement.
Specifically, we needed to show potential customers in Southend that Southend was a dependable and high-quality option. Since people who search for skip hire services in Southend prioritise quick response time and customers service, we established these two qualities as Southend’s brand values. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
It did not take long, based on our surveys, for the public’s impression of Southend to improve. A significant percentage of people questioned in Southend believed Southend to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. In recent months, the Southend has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website.
Why Socialable’s skip hire campaigns in Southend are successful
At Socialable we start each project by listening to our clients and taking down every point. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Everyone here at Socialable is focused on solving your problems, and we all have a hand in giving you ideal results.
How to get in touch with us –
Contact Details –
Company website – https://skiphire-southend.co.uk
Name – Charles Terry
Company Name – Southend
Phone Number – 0800 772 3859
Business Email – firstname.lastname@example.org
To schedule a quick consultation, call on 0800 772 3859.