Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. Here is a case study of a project for one of our clients Swindon, a company operating in Swindon.
Swindon Skip Hire Company Lead Generation
Type of Company – Swindon offers a variety of services to people who wish to dispose of waste products. Real waste-disposal services in Swindon that are top-notch and trustworthy can be difficult to find. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Swindon, the skip hire company.
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. The company’s online presence within Swindon was solid already; nonetheless, much still needed to be done in order for clients to act towards online commitment as well as conversion. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
Swindon skip hire company – SEO Techniques used
There was need for Swindonto rake in more visitors to their site; therefore, we embarked on a content driven tactic. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method –
- Use content designed to attract backlinks
This strategy is intended to increase skip hire’s website’s domain authority. By increasing the site’s authority, we would improve its ranking for keywords. The second strategy Socialable applied was non-content driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. It instead required us to optimise the website for target keywords and phrases. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Our techniques comprised of –
- Finding keyword ideas, analysing the competitors, and getting Swindon to approve the keywords
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- Having identified these problems, we resolved them.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. The result – An instant 230% increase in lead volume for Swindon in Swindon. Organic search has risen by 70.83% since the campaign was launched.
Skip Hire in Swindon process for Web Design
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. The following were our objectives –
- Improve the content strategy and site navigation for mobile responsiveness
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
We began with a prototype, which was designed to enhance visitors’ access to information online while incorporating skip hire’s search integration into the structure of the site. Anyone in Swindon who was interested in the services that Swindon offers could find the information that they need with ease on the new website. It was obvious that Swindon needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. The improved web design would also give it a refreshed online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. These elements combined to give Swindon an entirely fresh, new website. The results were noticeable right away.
Due to the new look and easier navigation, website engagement rose by 24%. Conversion rates improved by 3% following accessibility on new mobile platforms. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
The new focus was towards reassuring clients about the service efficiency and reliability of Swindon in Swindon. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
Thanks to this campaign, as our tests have shown, the perceived impressions of Swindon improved almost immediately. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Swindon thought of Swindon as ‘efficient’ and ‘trustworthy’. Alongside an increase in conversion rates in recent months, Swindon’s lead generation has grown by 30%.
Keys to Socialable’s success with skip hire campaigns in Swindon
Our first step with every project is to sit down with our clients and listen closely to their needs. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Every member of the team contributes their quota towards resolving the problem and making your business successful.