Aluminium Windows Hull is a choice aluminium window provider in Hull. They have achieved success and company growth from offline leads and client referrals. They had built a decent online presence over the years, but were having problems turning traffic into leads and sales.
Social media platforms from Aluminium Windows Hull were growing but without impressive engagement. With poor conversions, Aluminium Windows Hull was stuck. They couldn’t grow because they couldn’t justify more ad spend based on their current results.
Current cost per lead and sales were also too high. Aluminium Windows Hull’s aluminium windows are strong and durable enough that customers did not need to return, therefore lowering their repeat value. For growth and profit, cost per lead needed to be reduced or conversion increased (or both).
They reached out to Socialable in Hull to help with these challenges. Upon starting the task, we at Socialable began by looking at their current strategy and analyzing what had already been achieved. We then started a complete review of their website, search engine optimization tactics, marketing efforts, digital strategy and more.
Our team was also helped by analyzing Aluminium Windows Hull’s buyer persona and suggested ways to adapt to what customers wanted. We took great care in creating a comprehensive buyer persona for our clients before proceeding. Some members of our team were also carefully studying and “spying” on our client’s competitors in Hull and those abroad. With all this data now in hand, we had enough to tackle the challenge ahead.
Aluminium Window Company Web Design
After we analyzed their website, we discovered that the call-to-action wasn’t clear or well-placed. They were also lacking a clear message of how they could better help their customers, thanks to their technical abilities. Ultimately, we found the website needed to be more responsive and the high-traffic homepage needed to be lead-oriented. Knowing the buyer persona, we moved on to create a simple but well-structured landing page.
We helped the customers understand about the importance of choosing the right aluminium window for them. Customers could feel comfortable entering their information in the call-to-action as we displayed our client’s past accolades and credentials clearly. Using our buyer persona analysis results and the prospect class our client preferred, we created two more unique selling propositions. We used our best techniques and practices we developed over the years to create a more effective digital marketing process for our clients. However, we had to use A/B split testing before choosing the best converting USP to test different USPs we created.
SEO Aluminium Window Company
A new search engine strategy was created based on customer demographics. Based on research and analysis, we were able to generate a list of long-tail keywords to better attract the right prospects. We discovered through analysis that although some keywords gave the company a high rank, the keywords did not call for customers to take action. We targeted new keywords as well as created another landing page and call-to-action that attracted new visitors and presented them with an email campaign that catered to their individual customer process, preparing them when they were ready to take action and buy.
Marketing for Aluminium Window Company
First, we consulted and created an efficient marketing plan for Aluminium Windows Hull. We made sure that the Aluminium Windows Hull online marketing campaign was customer-centric and focused on Hull. We created more social engagement to better their social media campaign.
We placed focus on actual social media engagement, targeting customer needs with useful content. For pay per click marketing we revamped the campaign adding different target keywords using our own developed strategies. Traffic was sent to two different landing pages; we delved deep into how customers engaged and what each page generated. Thanks to better social media engagement, we also created different content – interesting articles, videos, and customer testimonials.
Promotion of Aluminium Window Company
For Aluminium Windows Hull in Hull we focused on digital promotion that targeted quality leads. Search paid traffic, social media pay-per-click, and content marketing made up the components of promotion. We ran a profitable Google PPC campaign from the start having already developed and optimized the paid search campaigns and the buyer persona. Apart from generating profitable traffic from social media, the level of engagement increased significantly.
With our high quality content we were able to target a wider audience using Aluminium Windows Hull niche services. The marketing also put Aluminium Windows Hull closer towards becoming the leading aluminium window service provider in Hull. We continually increase ROI and adapt to changes in order to keep optimizing the campaign. We created a brand voice for our client that was solid both on and offline. We went forth with some online branding techniques to help our client stand out in the marketing campaign.
Effective Lead Generation for Hull Aluminium Window Services
We synchronized lead generation across multiple platforms for Aluminium Windows Hull. The cost per lead came down by a staggering 79% while conversion increased by 81%. Organic leads have increased by 42% so far.
This is proof that our client’s funnel is now always full and our follow-up campaign allows the client to see more aluminium windows. We have helped many companies like Aluminium Windows Hull in Hull and beyond create effective yet simple marketing campaigns that generate quality leads at a quality price. At times, the difference that will boost your marketing performance is not farfetched. It may just take another set of eyes to pull out an effective addition to your marketing plan.