The client, Replacement Windows Surrey is a replacement windows company delivering high-grade, tailored replacement windows services to its customers in Surrey. Replacement Windows Surrey is a business with stability and growth in its offline operations in Surrey, but needed a strategy to mirror that level of success online. The company needed to increase their online reach, attract new customers, generate leads, and convert these leads into sales.
Become the preferred brand for the customers. We are aware of the fact that customers aren’t that easily converted in this age where products and services are easily researched online. The real challenge is therefore to convince customers that a specific brand offers the ideal solutions to their needs.
We aimed to create conversions from as many online leads as possible by rebuilding Replacement Windows Surrey’s entire online operations from web design and branding to marketing, promotion and conversion optimization.
Socialable’s Replacement Windows Surrey Surrey Plan of Action
Windows replacement does not generate demand as often as many other businesses. And to succeed online, extra efforts have to be made to capture the attention of customers from among several competitors waiting, and to be there when a customer needs the service. Our knowledge of the industry informed our development of a comprehensive and bespoke lead generation campaign for Replacement Windows Surrey in Surrey.
Socialable’s Comprehensive Lead Generation Approach for Replacement Windows Surrey Replacement Windows Service Surrey
Business Type Definition for Replacement Windows
Lead generation challenges vary between B2C and B2B businesses. As a B2C business, Replacement Windows Surrey was tasked with generating considerable by beating the competition and building a large customer base in Surrey. All of this needed to be achieved within the relatively short B2C connection-to-conversion cycle. Understanding the nature and demands of this type of business enabled us to develop an effective, targeted lead generation plan.
Market Research for Replacement Windows in Surrey
We started with a thorough research of the target market, pooling information from both online and offline data. The aim was to understand how the replacement windows industry in Surrey works, understand what influences the purchase decisions of the target customers, and generate a highly-effective lead generation plan accordingly.
Surrey Replacement Windows Website Design
We understand that the website is the online shop window of a windows replacement company. We set out to design a website that would create the right effect on the potential customers.
The website was simplistic in design, with well defined tabs and dropdown buttons only where needed. There was ample whitespace and block separation which allows the site visitors to easily take in the contents of the site. Every page has a specific purpose, with consistent design throughout the website. The goal was to create the right kind of impression on the potential customer, which would go a long way to boosting engagement and conversion.
Contents of the new Replacement Windows Surrey website
The site was full of images of replaced windows by Replacement Windows Surrey in Surrey, to show the company’s quality of service. And we added a video showing the company’s engineers at work at a client site in Surrey. In order to connect immediately and deeply with the site visitors, we used text that was simple yet very impactful, knowing that 95% of a buyer’s choice happens in the subconscious mind.
Lead Capture Pages
Applying the principles of buyer psychology, we designed powerful landing pages that created “instant” connection with its viewers. We created forms that visitors understood and were happy to fill out. Through the forms, the company was able to collect information from potential customers which helped to engage them and also convert some of them immediately.
Branding for Surrey Windows Replacement
Another major challenge for Replacement Windows Surrey was branding. Coming up with a windows replacement brand that the target customers would buy into was a challenge for Replacement Windows Surrey. To solve this problem, we obtained feedback from individuals through one-on-one conversations instead of generalized research methods like focus groups. The goal was to determine key interest areas for consumers in Surrey when assessing a window replacement service. With the information we gained from the comprehensive research, we were able to craft a brand that strikes the right notes with the target customers as well as reflects the philosophy of Replacement Windows Surrey.
Marketing of Replacement Windows in Surrey
- Email newsletters
- Press releases and lots more
Through close collaboration with Replacement Windows Surrey, we were able to gain insight into who the company’s marketing campaigns were targeted at and what they were meant to achieve .
Central marketing objectives
The chief marketing goals for Replacement Windows Surrey were –
- To be a respected and trusted provider of information, guidance and solutions on windows replacement and building in general.
- To present the company as one who understands the main needs and deep concerns of its varied target customers
- For the company to be top in name recall all the way to the sales stage.
- To cement the company’s position as the prefered brand during and after the sales cycle
This is very vital since buyers rarely consider brand options when buying, once they have a preferred brand in mind. Our profound knowledge of the company’s goals informed our development and execution of a visibly effective, precision marketing drive.
Windows Replacement Promotion in Surrey
We came up with promotions that resonated with the target customers, converting them into genuine leads. Some of the promotion techniques we used include personalized marketing, ads on relevant sites to maximize ROI, social media promotions and after-sales surveys.
Window Replacement SEO in Surrey
Our deep knowledge of SEO for the top search engines enabled us to develop the appropriate content, keywords, links, domain features and other ranking considerations so that whenever a user searches for a replacement windows service in Surrey, Replacement Windows Surrey would be one of the top results. A very important achievement of our SEO efforts was that we were able to make Replacement Windows Surrey rank high for both commercial and informational search queries on windows replacement and building work in Surrey. Our lead generation efforts for Replacement Windows Surrey required consistence and persistence to ensure that the company was able to maximize every conversion opportunity at all times. And it paid off.
So far, our Replacement Windows Surrey lead generation campaign has resulted in direct conversions and generated an additional qualified leads. If you want a bespoke, high-yield lead generation plan for your business, contact us now and let’s team up!