Replacement Windows York, is a replacement window company dedicated to providing top-quality, custom-made replacement windows to customers in York. Replacement Windows York has a relatively successful offline operation in York but needed help translating that success to their online venture. The company needed to expand their reach to as many potential customers as possible online, get quality leads from the new contacts, and translate these leads into conversions.
The Lead Generation Demand
Bring Replacement Windows York into the picture for its target market. We know that hard selling does not work with today’s consumers as they leverage online research to make informed purchase decisions. They have to be convinced that a product or service provider is the one that matches their needs best.
Our mission was to completely redo Replacement Windows York’s online structures, from the website design to brand awareness and customer engagement, with the ultimate aim of generating the most number of leads possible and convert them into sales.
Lead Generation Strategy by Socialable for Replacement Windows York York
Windows replacement has a relatively low demand frequency. In order to achieve online success for this business, extra effort is needed to capture customer interest and be readily available once the customer does need the service. This understanding led us to develop a wholesome approach to lead generation for Replacement Windows York in York.
Lead Generation Solution for Replacement Windows York Replacement Windows service York by Socialable
Replacement Windows Business Model
B2C and B2B business models face very different challenges when it comes to lead generation. As a mainly B2C windows replacement company, Replacement Windows York faced the challenge of having to reach and convert enough customers in York – who already have a wealth of options – in order to generate meaningful revenue. And this had to be achieved within the relatively short sales cycle of a typical B2C business. An understanding of the business type helped us to develop the right kind of lead generation plan to reach and convert the right audiences.
Market Research on Replacement Windows in York
Our first step was to conduct a comprehensive market research, both online and offline. Our goals included getting a good grasp of the windows replacement industry in York, finding out how the target customers choose their brands during purchase; and then developing a plan to make Replacement Windows York the brand of choice during purchase.
York Replacement Windows Website Design
The website of a windows replacement company is their online shop window. Hence, our goal was to design a website that would thoroughly impress potential customers.
The website was designed with ease of use in mind – only distinct, necessary navigations were used. Using just the right amount of whitespace and distance between blocks of content, we were able to avoid clutter. We ensured that every page served a specific function, and that they were all similarly structured. The idea was to create a satisfying user experience which is necessary to achieve our lead generation and conversion aims.
The site was full of images of replaced windows by Replacement Windows York in York, to show the company’s quality of service. A video showing the company’s technicians in action in York was also included. Because we understand that 95% of purchase decisions take place without conscious thinking, we created few but very striking text.
Simple yet impactful landing pages were created to connect instantly with customers. We created forms visitors were clear about and willing to fill. Through the forms, the company was able to collect information from potential customers which helped to engage them and also convert some of them immediately.
Branding for York Windows Replacement
Another major challenge for Replacement Windows York was branding. As a replacement windows company, the business struggled to come up with a brand that would resonate with its target customers and create a lasting impression. So, Instead of focus groups and other types of generalized research, we conducted direct research with individuals. We needed to know what exactly consumers in York considered as the ideal replacement windows service. After going through the responses from a wide sample of potential clients in and outside of York, we were able to come up with a brand that both aligns with Replacement Windows York values and resonates with the desired audience.
York Marketing for Replacement Windows
- Blog posts
Through close collaboration with Replacement Windows York, we were able to gain insight into who the company’s marketing campaigns were targeted at and what they were meant to achieve .
Principal marketing objectives
The principal marketing objectives for Replacement Windows York were –
- To build a reputation as a credible expert, not just in windows replacement but also in general construction work in York.
- To be seen as a company that understands what its customers really need from a replacement windows service
- To stay in the minds of potential customers so that when they are ready to make a purchase, Replacement Windows York will quickly come to mind.
- To secure and maintain customers’ patronage
This security was necessary because once a buyer has decided on a brand, they do not usually pay attention to competitors when making a purchase. Knowing what the client sought to achieve, we then set out to plan and implement targeted marketing campaigns whose effects were immediately visible.
Promotion of Replacement Windows in York
We conducted a high-impact and targeted promotion campaign that elicited the desired responses from target customers. We used a variety of ways to promote the brand, some of which were, carefully-placed ads for maximum ROI, personalized marketing, after-purchase surveys, and social media promotions.
York Replacement Windows SEO
Our deep knowledge of SEO for the top search engines enabled us to develop the appropriate content, keywords, links, domain features and other ranking considerations so that whenever a user searches for a replacement windows service in York, Replacement Windows York would be one of the top results. Importantly, we were able to optimize Replacement Windows York’s search ranking using both commercial and informational keywords so that Replacement Windows York came up for any search purpose on windows replacement and general building maintenance in York. Our lead generation efforts were consistent and persistent ensuring maximization of conversion opportunities at all times for Replacement Windows York. This paid off.
So far, our lead generation campaign for Replacement Windows York has helped the company to make sales and engage with potential customers. Do you want a lead generation plan that gives maximum return on investment? Contact us now and we’ll work with you to make it happen.