Our marketing team at Socialable has built the Carolyn Jenkins brand to notable standards in the sash window industry, Stafford. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Stafford was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. The poor engagement of Carolyn Jenkins’s customers in Stafford was a contrast to its strong online presence.
When Carolyn Jenkins hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Carolyn Jenkins buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used our social listening tools and analytical skills to listen to and understand the needs of Carolyn Jenkins customers, seeing as they already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Stafford. We spend more time studying our client’s customers and understanding their preferences and needs. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We applied this to Carolyn Jenkins’s marketing strategy to boost their business in Stafford. One of the findings we made was Carolyn Jenkins’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. The engagement was not as good as it should have been, and Carolyn Jenkins competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Carolyn Jenkins’s conversion by 103%. Here are a few of them –
First we had to change the look of our web design significantly. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Carolyn Jenkins’s prospects.
Sash Windows Marketing outline for Carolyn Jenkins
With Sociable, best quality marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. We began by putting in place a marketing plan upon consulting with Carolyn Jenkins.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We organized every single campaign towards the ultimate goal, each complementing the other. We checked real-time customer engagement. For instance, our online marketing team re-did the pay-per-click campaign directed at Stafford customers.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Carolyn Jenkins benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for Carolyn Jenkins. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Stafford for Sash Windows Stafford in Stafford
We were always consulting with Carolyn Jenkins and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Carolyn Jenkins’s Sash Window Promotion
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Carolyn Jenkins found impressive. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation for Carolyn Jenkins Sash Windows
Carolyn Jenkins has continued to experience positive lead generation from various channels, since we began managing their account. Apart from creating meaningful engagement on social media, Carolyn Jenkins is now able to get highly-qualified leads in Stafford and very good referrals. Leads from organic traffic are also well-targeted and better-converting.
Carolyn Jenkins says it has never had a better return on investment on its marketing dollars. Carolyn Jenkins is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Carolyn Jenkins involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Stafford. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The point here is that we helped Carolyn Jenkins increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Carolyn Jenkins is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
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