Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. The following is a case study of a project we undertook for a client Newport which does skip hires in Newport.
Skip Hire Company in Newport – Lead Generation
Newport offers reliable waste-disposal services to the people of Newport. Newport businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. We needed a way to bring the high-quality skip hire services of Skip Hire Newport to the attention of customers in Newport.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Though Newport was already a recognizable service provider in Newport, online engagement and conversion were still lacking. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
SEO techniques for skip hire company in Newport
The aim was to attract more visitors to the Newport website, so the starting point was to use a content driven strategy. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our basic method –
- Promote the content to attract backlinks
The objective of this strategy is to increase the authority of skip hire’s website. As the website gained authority it became easier to rank for certain keywords. Non-content driven tactic was the second strategy we applied.
As you can guess from the strategy’s name, this phase did not involve creating or promoting content. What we did was use target keywords to optimise multiple webpages. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Our tactics included –
- We optimised keyword use on certain webpages.
- We targeted pages to optimise for the keywords.
- We resolved the problems identified in the SEO audit.
- Finally, we got certain keywords that Newport wanted us to rank for and researched them on Google Keyword Planner.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. Our End Result – We increased the volume of leads for Newport in Newport by 240% immediately. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Web Design for skip hire in Newport
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. The objectives we had were –
- Improve the content strategy and site navigation for mobile responsiveness
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Newport’s search integration into the site’s configuration. Newport residents searching for Newport’S skip hire products on their site could find the desired information easily. It was obvious that Newport needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. By improving the web design the company would have a fresh presence online.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. All these aspects were brought together in order to give the website a complete overhaul. The results were instant.
Due to the new look and easier navigation, website engagement rose by 24%. We also improved conversion by 3% once we made the site more accessible by mobile. We needed to give Newport a look that online visitors would recognise as trustworthy and authoritative. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
The new focus was towards reassuring clients about the service efficiency and reliability of Newport in Newport. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
It did not take long, based on our surveys, for the public’s impression of Newport to improve. A large number of people in Newport when questioned thought that Newport was efficient and trustworthy based on what they stated in their messages. Newport has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website.
Why are Socialable’s skip hire campaigns in Newport so successful?
We begin all our projects by first listening to customers and noting their every point. Our attention to detail may be described as meticulous but it gets the job done. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. All team members contribute their quota towards solving issues and ensuring your business is a success.
How to get in touch with us –
Finding Us –
Website – https://skiphire-newport.co.uk
Business Contact – Ronald Griffin
Business Name – Newport
Telephone – 0800 772 3859
Email Address – contact@skiphire-newport.co.uk
Phone us to schedule a brief consultation 0800 772 3859.
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