Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. The following is a case study of a project we undertook for a client Rugby which does skip hires in Rugby.
Lead Generation for Skip Hire Company in Rugby
Business Type – Rugby provides quality services to help people get rid of their waste materials. It can be difficult for the residents and businesses of Rugby to find dependable, high-quality waste-disposal services. This is because some people believe online ‘skip hires’ subcontract their jobs to inefficient companies. How could we connect Skip Hire Rugby, an original skip hire company, with these skeptical customers?
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Although the online presence of Rugby had been established there was much room for improvement where customers could be engaged and eventually converted. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
What SEO techniques did we employ for skip hire company in Rugby?
The aim was to attract more visitors to the Rugby website, so the starting point was to use a content driven strategy. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. This is our basic method –
- Use content designed to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. By increasing the site’s authority, we would improve its ranking for keywords. Non-content driven tactic was the second strategy we applied.
This strategy, as the name suggests, did not focus on content creation or promotion. What we did was use target keywords to optimise multiple webpages. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Here are the tactics we used –
- Finding keyword ideas, analysing the competitors, and getting Rugby to approve the keywords
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- We resolved the problems identified in the SEO audit.
- Our last step was to use Google Keyword Planner to help us research skip hire’s preferred keywords.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. Our End Result – We increased the volume of leads for Rugby in Rugby by 240% immediately. Organic search has increased by 70.82% since we launched the campaign.
Skip hire in Rugby – Web Design
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. The following were our objectives –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- Our most important tools for accomplishing our objectives were SEO & Analytics, quality assurance, information architecture, UX & prototyping, mobile accessibility, and web design.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Rugby’s search integration into the site’s configuration. People in Rugby looking for Rugby’S skip hire services on their website would easily find needed information. Next, we turned our attention to the website’s style, which we thought could be more visually appealing to potential customers. By improving the web design the company would have a fresh presence online.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. These elements combined to give Rugby an entirely fresh, new website. We saw results right away.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. Our branding team at Socialable recognised that the most important traits for Skip Hire Rugby to communicate to potential customers were trustworthiness and authority. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Rugby. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. We conducted campaigns based on this message, guest blogging on waste management sites, email campaigns and other digital marketing strategies.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. A large number of people in Rugby when questioned thought that Rugby was efficient and trustworthy based on what they stated in their messages. Rugby has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website. At Socialable we start each project by listening to our clients and taking down every point. Our eye for every detail ensures everything runs smoothly. After listening to our clients’ needs, our teams come together to design and implement a cohesive, custom-made strategy. We are a close-knit team at Socialable, with every member doing their part to ensure that you receive customised solutions with excellent results.
How to get in touch with us –
Contact Details –
Company Website – https://skiphire-rugby.co.uk
Name of Contact – Jack Bryant
Company Name – Rugby
Office Phone – 0800 772 3859
Email Address – firstname.lastname@example.org
To schedule a quick consultation, call on 0800 772 3859.
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