Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. The following is a project case study for Widnes (a skip hire company) we’ve engaged with in Widnes.
Our Lead Generation Campaign for a Skip Hire Company in Widnes?
The skip hire company specializes in eliminating waste materials. Widnes businesses and individuals searching for expedient and dependable ways to get rid of their waste regularly fail to find a real provider of such services. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. Still, there had to be a way to bring customers to Skip Hire Widnes, which offers the first-rate service that other skip hire companies are lacking.
To deal with this problem, we at Socialable had to find a way to generate leads for Skip Hire Widnes. The company’s online presence within Widnes was solid already; nonetheless, much still needed to be done in order for clients to act towards online commitment as well as conversion. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
Skip hire company in Widnes – SEO techniques
The aim was to attract more visitors to the Widnes website, so the starting point was to use a content driven strategy. It is our favoured strategy, even though it needs substantial effort, time, and resources. Our approach –
- Promote the content to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. The more website authority they had, the easier it was to rank for keywords. We then implemented our non-content-driven strategy.
As you can guess from the strategy’s name, this phase did not involve creating or promoting content. It instead required us to optimise the website for target keywords and phrases. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Some tactics –
- We took a close look at competitors and came up with keywords, then ran the keywords by Widnes for approval.
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Widnes would use to complete a search. The result – We immediately augmented skip hire’s leads in Widnes by 230%. Organic search has increased by 70.82% since we launched the campaign.
Skip hire in Widnes – Web Design
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. The following were our objectives –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- Tools and techniques we used were Custom WordPress, information architecture, mobile accessibility, quality assurance, SEO & Analytics, UX & prototyping and web design.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Widnes to the general site structure. People in Widnes looking for Widnes’S skip hire services on their website would easily find needed information. What Widnes needed, style-wise, was a site that communicated and connected better with their target audience. The improved web design would also give it a refreshed online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. We brought all these together and the website had a total makeover. The results were immediate.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Widnes. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
It did not take long, based on our surveys, for the public’s impression of Widnes to improve. A significant percentage of people questioned in Widnes believed Widnes to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. Alongside an increase in conversion rates in recent months, Widnes’s lead generation has grown by 30%.
Keys to Socialable’s success with skip hire campaigns in Widnes
From the very beginning of every project, we at Socialable are entirely focused on our clients – we listen to their needs, point by point. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
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